# 100-Calorie Canned Wines BABE 100 Shares the Taste of Wine & Refreshment of Seltzer By Laura McQuarrie | Published 2021-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/babe-100 References: [wineindustryadvisor](https://wineindustryadvisor.com/2021/02/10/babe-introduces-new-100-calorie-canned-wine-babe-100) & [drinkbabe.net](https://drinkbabe.net/) The newest [canned wine](https://www.trendhunter.com/trends/tuttavia) from BABE is BABE 100, which shares the crisp taste of wine at 6.9% ABV and, true to its name, just 100 calories. One can of BABE 100 is equal to a full glass of wine and it's packaged in a way that's perfect for packing on the go for days outdoors and casual occasions. The product is made in a [Rosé style](https://www.trendhunter.com/trends/jam-shed-bubbly-ros) and it stands out with lavender-colored packaging that promises to impress on social media. BABE’s General Manager Chelsea Phillips, notes "Seltzer is one of the fastest-growing categories in alcohol, and over one-third of seltzer drinkers came from wine. But why should wine drinkers have to choose between the taste they love and a [light and refreshing drinking experience](https://www.trendhunter.com/trends/butterlight-chardonnay)?" ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 45% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-calorie Alcohol Products:** The market opportunity is to create more low-calorie alcoholic products that cater to both wine and seltzer drinkers. - **Convenient Alcohol Packaging:** There is a market opportunity for creating easy to transport canned wine and seltzer products with stylish packaging that captures attention on social media. - **Cross-collaboration in Alcohol Industry:** Collaborations between wine and seltzer brands could appeal to a larger consumer base by providing options for those who want a lighter drinking experience. ### Who This Affects Most - **Alcohol Industry:** The alcohol industry could explore creating more low-calorie alcoholic beverages and collaborations between wine and seltzer brands. - **Canned Beverage Industry:** The canned beverage industry could expand its reach by catering to the demand for low-calorie alcoholic products and convenient packaging. - **Social Media Marketing Industry:** The social media marketing industry could capitalize on the appeal of stylish packaging and low-calorie alcoholic products to attract a younger demographic. ## Related on Trend Hunter - [Low-Calorie Canned Wines](https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz.md) - [Low-Calorie Wine Spritzers](https://www.trendhunter.com/trends/cool-cat.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Low-Calorie Full-Flavored Wines](https://www.trendhunter.com/trends/svelte-wine.md) - [Aluminum Rosé Bottles](https://www.trendhunter.com/trends/fitvine-bubbly-rose.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Fruit-Forward Low-Calorie Wines](https://www.trendhunter.com/trends/lowcalorie-wines.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Boxed Low-ABV Wines](https://www.trendhunter.com/trends/bota-box-breeze.md)