# Kingpin Series Language Lessons Babbel's 'Speak Spanish Like El Patron' Teaches with 'Narcos' By Joey Haar | Published 2016-09-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/babbel References: [thenextweb](http://thenextweb.com/insider/2016/09/07/babbel-wants-to-teach-you-to-speak-spanish-like-a-colombian-drug-kingpin/) & [apps.babbel](http://apps.babbel.com/en/plata/?bsc=narcos_spanish&btp=en) Babbel, a [language-teaching company](https://www.trendhunter.com/trends/babbel-speak), is taking advantage of the popularity of one of [Netflix's](https://www.trendhunter.com/trends/vocabbi) flagship series to help teach people Spanish. With the baritone growl of 'Narcos' kingpin Pablo Escobar on millions of viewers' ears, the primarily Spanish-language series might be driving people to pick up some Spanish on their own accord. But rather than going to any language site, fans of 'Narcos' can use Babbel to [learn some of the common phrases](https://www.trendhunter.com/trends/parrot-v20) directly in the series. Considering that Narcos is about the rise of the Colombian drug cartels in the 80s, most of the phrases in Babbel's lesson have a sinister undertone. "Me gano la vida haciendo negocios," for instance, means "I make a living doing business," while "Usted como sabe mi nombre?" means "how do you know my name?" Potentially harmless, one can imagine these phrases' criminal connotations. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 46% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Leveraging Pop Culture for Education:** Babbel's 'Speak Spanish Like El Patron' taps into the popularity of Netflix's 'Narcos' to teach Spanish. - **Targeted Language Learning:** Babbel's lessons focus on phrases and vocabulary directly related to the series 'Narcos'. - **Language Teaching with Context:** Babbel provides language lessons with a sinister undertone to mimic the phrases used in the show 'Narcos'. ### Industries Being Reshaped - **Language Education:** Babbel's innovative approach creates new opportunities for language learning companies to leverage popular culture. - **Streaming Services:** 'Narcos' and Babbel's collaboration opens up possibilities for streaming platforms to partner with educational services. - **Edtech:** The success of Babbel's 'Speak Spanish Like El Patron' highlights the potential for incorporating context-specific language learning tools in the EdTech industry. ## Related on Trend Hunter - [Chat-Based Language Lessons](https://www.trendhunter.com/trends/spanish-tutoring-session.md) - [Novel Technique Language Apps](https://www.trendhunter.com/trends/langbox.md) - [Entertaining Language Learning](https://www.trendhunter.com/trends/personalized-language.md) - [Personalized Language Learning](https://www.trendhunter.com/trends/custom-spanish.md) - [English-Learning Language Apps](https://www.trendhunter.com/trends/wannalisn.md) - [Content-Focused Language Learning Tools](https://www.trendhunter.com/trends/annotated-subtitles.md) - [Spoken AI Language Coaches](https://www.trendhunter.com/trends/babbel-speak.md) - [Personalized Language Learning](https://www.trendhunter.com/trends/parakeet.md) - [Educational Anime Mini Series](https://www.trendhunter.com/trends/final-test-duolingo.md)