# Skin-Nourishing Makeup Hybrids Tarte's Luxurious Babassu Foundcealer Combines Different Benefits By Grace Mahas | Published 2019-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/babassu-foundcealer References: [sephora](http://www.sephora.com/?asdrae) & [tartecosmetics](https://tartecosmetics.com/?jggdsdw) Tarte recently launched the luxurious Babassu Foundcealer Skincare Foundation -- a new product that acts as both a [foundation and a skincare product](https://www.trendhunter.com/trends/outside-in-brand). The hybrid product comes in 30 shades, ranging from 'porcelain beige' to 'mahogany.' This product helps to improve the evenness of the skin while reducing the appearance fine lines and wrinkles. The Babassu Foundcealer Skincare Foundation has a medium coverage with a radiant finish. This product also boasts enriching ingredients such as sunflower seeds, which help regenerate and condition skin, babassu, which soothes and nourishes skin, and hyaluronic acid, which retains hydration. The [liquid make-up and skincare hybrid](https://www.trendhunter.com/trends/wake-up-radiant-elixir) is [vegan, cruelty-free](https://www.trendhunter.com/trends/skincare-makeup), and gluten-free. Moreover, the product is free of parabens, formaldehydes, phthalates, mineral oil, and triclosan. Image Credit: Tarte ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 26% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Beauty Products:** The rise of products that combine multiple beauty benefits in one, such as foundations that also provide skincare benefits. - **Clean Beauty:** The increasing demand for beauty products that are free from harmful ingredients, such as parabens, formaldehydes, and phthalates. - **Sustainable Cosmetics:** The growing trend of beauty brands offering sustainable and eco-friendly makeup options, like vegan and cruelty-free products. ### Sectors Adopting This - **Beauty & Skincare:** Opportunity for cosmetics brands to create innovative makeup hybrids that offer both aesthetic and skincare benefits. - **Health & Wellness:** The intersection of makeup and skincare presents an opportunity for wellness brands to develop products that align with the clean beauty movement. - **Natural Cosmetics:** Environmentally-conscious beauty brands can capitalize on the demand for sustainable cosmetics by creating clean, plant-based makeup formulations. ## Related on Trend Hunter - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md)