# One-for-One Exercise Totes 'Babar's Yoga for Elephants' by Out of Print is Made in the USA By Tiana Reid | Published 2013-06-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/babars-yoga-for-elephants References: [shop.outofprintclothing](http://shop.outofprintclothing.com/Babars_Yoga_for_Elephants_tote_bag_p/tote-1013.htm) 'Babar's Yoga for Elephants' is the newest release by the one-for-one company Out of Print, this time its inspiration stems from Laurent de Brunhoff's illustrations. Here, the elephant is doing [yoga poses](https://www.trendhunter.com/trends/yoga-capsule-collection) and the [tote](https://www.trendhunter.com/trends/trader-joes-totes) could double as a book bag and a carrier for your yoga mat or other accessories. Out of Print is an example of a social business that tends to expand beyond its boundaries. That is to say, many people who shop there and would buy Babar's Yoga for Elephants are unaware that it is, in some respects, a social business. Others, however, don't classify one-for-one companies as social businesses themselves. The company has been around since 1984. **Contact Information:** Out of Print [website](http://www.outofprintclothing.com) Out of Print on [Facebook](http://www.facebook.com/outofprintclothing) Out of Print on[Twitter](http://twitter.com/OutofPrintTees) ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **One-for-one Companies:** Disruptive innovation opportunity: Explore new ways to incorporate social and charitable elements into business models. - **Social Businesses:** Disruptive innovation opportunity: Develop business models that prioritize social responsibility and give back to the community. - **Conscious Consumerism:** Disruptive innovation opportunity: Create products and services that align with the values and preferences of socially conscious consumers. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate social and charitable initiatives into the fashion retail industry to attract conscious consumers. - **Book Publishing:** Disruptive innovation opportunity: Collaborate with social businesses to create unique and socially responsible book editions. - **Fitness and Wellness:** Disruptive innovation opportunity: Develop innovative exercise products and accessories that cater to the needs of conscious consumers. ## Related on Trend Hunter - [Yoga-Friendly Tote Bags](https://www.trendhunter.com/trends/built-for-athletes-tote-bag.md) - [Functional Bookworm-Inspired Bags](https://www.trendhunter.com/trends/book-club-tote.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Banana-Promoting Goat Yoga Sessions](https://www.trendhunter.com/trends/fairtrade-bananas.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Celebratory Yoga Mat Initiatives](https://www.trendhunter.com/trends/b-mat.md) - [Convenience-Focused Upcycled Tote Designs](https://www.trendhunter.com/trends/out-of-the-ocean1.md) - [Mindful Children's Books](https://www.trendhunter.com/trends/abc-affirmation-board-book.md)