# Highly Nutritious Lemonade Powders Baba Greens is a New, Better-for-You Lemonade Powder By Grace Mahas | Published 2019-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baba-greens References: [kickstarter](https://www.kickstarter.com/projects/babagreens/baba-greens-supergreens-the-green-lemonade?ref=discovery_newest) & [babagreens](https://babagreens.com/password) Many consumers are on a quest to find [healthy and nutritious beverage powders](https://www.trendhunter.com/trends/live-it-up), and the new Baba Greens lemonade power is the ideal solution. The vitamin-rich beverage powder is available in two flavors including 'Sweet Berry' and 'Juicy Tangerine' and is the perfect way to cool down on a hot summer day or revitalize yourself after a run. Baba Greens lemonade powder boasts an array of densely-nutritious ingredients including beetroot, maca, goji berry, chlorella, alfalfa, and spirulina. Combined, these ingredients work to boost your immune system, fight inflammation, and give you a healthy and glowing complexion. Moreover, the lemonade powder mix is free from soy, dairy, gluten and non-GMO. Consumers can pre-order the beverage mix online through the company's [Kickstarter](https://www.trendhunter.com/trends/nustack) campaign. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Nutritious Beverage Powders:** The rise of consumers seeking healthy and nutritious beverage powders presents opportunities for innovative products that prioritize nutritional value. - **Functional Ingredients:** The use of functional ingredients, such as beetroot, maca, goji berry, chlorella, alfalfa and spirulina, can be a disruptive innovation opportunity for companies looking to offer unique health benefits in their products. - **Online Pre-orders:** The ability to pre-order products online, as demonstrated by Baba Greens' Kickstarter campaign, can be a disruptive innovation opportunity for companies looking to generate buzz and early customer engagement before launching their product. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit from incorporating more functional ingredients into their products and offering healthier options to consumers. - **E-commerce:** E-commerce businesses can benefit from implementing pre-order campaigns and building buzz around their products before their official launch. - **Health and Wellness:** The health and wellness industry can benefit from developing innovative and functional beverage powders that prioritize nutritional value and offer unique health benefits. ## Related on Trend Hunter - [Frosted Lemonade-Inspired Supplements](https://www.trendhunter.com/trends/frosted-lemonades.md) - [Organic Superfood Powders](https://www.trendhunter.com/trends/organic-superfood-powder.md) - [Superfood-Packed Drink Mixes](https://www.trendhunter.com/trends/superfoods-drink-mix.md) - [Daily Greens Drinks](https://www.trendhunter.com/trends/daily-greens-drink.md) - [Focus-Targeted Nutritional Powders](https://www.trendhunter.com/trends/groove-greens.md) - [Concentrated Superfood Powders](https://www.trendhunter.com/trends/superfood-greens-powder.md) - [Ready-to-Drink Daily Greens](https://www.trendhunter.com/trends/greens-on-the-go.md) - [Spirulina-Infused Lemonades](https://www.trendhunter.com/trends/spirulina-infused-lemonade.md) - [Palatable Superfood Powders](https://www.trendhunter.com/trends/super-green.md)