# Reversible Smart Phone Keypads The BA Smart Phone Can Go from QWERTY Keyboard to Touchscreen By Michael Hines | Published 2010-09-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ba-smart-phone References: [walyou](http://www.walyou.com/blog/2010/09/08/ba-smartphone-concept/) & [sebastienmaleville](http://www.sebastienmaleville.com/) The BA Smart Phone is out to settle the debate between touchscreen typers and [QWERTY keyboard fans](https://www.trendhunter.com/trends/unihertz-titan-2-elite) once and for all. The BA Smart Phone was designed by Sebastien Melville as a compromise for those who share a love/hate relationship with [touchscreen typing](https://www.trendhunter.com/trends/keygo-touchscreen-keyboard). The phone has a [rotating lower axis](https://www.trendhunter.com/trends/duo-phone) that allows the user to seamlessly switch between keyboard and touchscreen on-the-fly. If the BA Smart Phone were ever to be released, I could definitely see it flying off of the shelves in no-time. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Reversible Smart Phone Keypads:** The BA Smart Phone introduces a rotating lower axis that allows users to seamlessly switch between a QWERTY keyboard and touchscreen, catering to both typers. - **Touchscreen Typing Vs. QWERTY Keyboards Debate:** The BA Smart Phone seeks to settle the ongoing debate between touchscreen typers and QWERTY keyboard fans by offering a compromise solution that satisfies both preferences. - **Seamless Transition Between Keyboard and Touchscreen:** The BA Smart Phone's innovative design enables users to switch between keyboard and touchscreen mode effortlessly, providing a seamless typing experience. ### Where This Applies - **Mobile Phone Manufacturing:** Companies in the mobile phone manufacturing industry should explore the potential of reversible smart phone keypads to enhance user experience and capture a broader market segment. - **Consumer Electronics Retail:** Consumer electronics retailers can capitalize on the growing demand for innovative phones like the BA Smart Phone with reversible keypads by offering a unique selling point to attract customers. - **Telecommunications:** Telecommunications companies have an opportunity to partner with BA Smart Phone or develop similar solutions to address the touchscreen typing vs. QWERTY keyboard debate and meet diverse consumer preferences. ## Related on Trend Hunter - [Physical Qwerty Phone Cases](https://www.trendhunter.com/trends/clicks-keyboard-phone.md) - [Swappable Keypad Cellphones](https://www.trendhunter.com/trends/sidephone-sp01.md) - [Angular Keyboard-Accented Smartphones](https://www.trendhunter.com/trends/unihertz-titan-2.md) - [Portable Clamshell Phone Keyboards](https://www.trendhunter.com/trends/amber-kb-1.md) - [Keyboard-Intact E-Ink Smartphones](https://www.trendhunter.com/trends/the-minimalist-phone.md) - [Rotating Button Panel Smartphones](https://www.trendhunter.com/trends/phone-one.md) - [Aftermarket Smartphone Keyboard Cases](https://www.trendhunter.com/trends/qwerty-keyboard-iphone-case.md) - [Tactile Keyboard Phones](https://www.trendhunter.com/trends/communicator.md) - [Sleek Modular Flip Phones](https://www.trendhunter.com/trends/easco.md)