# Hyperreal Plant-Based Patties B4Burger Aims to "Shatter Your Perception of Plant-Based Burgers" By Laura McQuarrie | Published 2018-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/b4burger References: [businesswire](https://www.businesswire.com/news/home/20180515005616/en/Butcher%E2%80%99s-B4Burger-Leads-Plant-Based-Burger-Wars) & [btbfoods](http://btbfoods.com/) At the [National Restaurant Association](https://www.trendhunter.com/trends/motif-foodworks) Show this year, California-based start-up Before the [Butcher](https://www.trendhunter.com/trends/the-original-butcher-stick) unveiled its affordable new plant-based 'B4Burger.' The burger is entirely free from GMO ingredients, gluten and any animal ingredients, yet it is said to closely mimic the look, taste and texture of real beef—so much so that Before the Butcher's Danny O’Malley says "The B4Burger will shatter your perception of plant-based burgers." While a limited number of soy patties used to be available to vegetarian and vegan consumers in the past, a new wave of plant-based products is emerging for these consumers, as well as meat-eaters who are looking to enjoy [plant-based proteins](https://www.trendhunter.com/trends/beyond-ground) as part of an eating experience that feels familiar. Due to the affordability of the B4Burger, foodservice operators will now have access to a great source of plant-based protein. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Plant-based Alternatives:** Before the Butcher's new affordable plant-based B4Burger presents opportunities for more affordable plant-based alternatives in the food industry. - **Hyperrealistic Plant-based Products:** Hyperrealistic plant-based products, such as the B4Burger, are an emerging trend in the food industry. - **Wider Availability of Plant-based Proteins:** The B4Burger's affordability is expected to increase the availability of plant-based proteins in the food industry. ### Sectors Adopting This - **Food Industry:** The food industry can benefit from producing affordable and hyperrealistic plant-based products such as the B4Burger. - **Vegetarian and Vegan Food Industry:** Vegetarian and Vegan food industry will be interested in capitalizing on the increasing demand for plant-based meat alternatives. - **Meat Industry:** The meat industry can expand its product offerings to include plant-based alternatives to cater to the growing demand for plant-based proteins. ## Related on Trend Hunter - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [AI-Made Plant-Based Burgers](https://www.trendhunter.com/trends/notburger-launches.md) - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md) - [AI-Created Vegan Burgers](https://www.trendhunter.com/trends/notburger.md) - [Versatile Vegan-Friendly Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md) - [Meat-Free Pepperoni Products](https://www.trendhunter.com/trends/before-the-butcher-plantbased-pepperoni.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md)