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# Co-Designed Fashionable Sneakers
HOKA and Marni Join Forces on the Bondi B3LS Sneaker Model

By Amy Duong | Published 2025-03-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/b3ls
References: [marni](http://www.marni.com/) & [hoka](https://www.hoka.com/)

![Co-Designed Fashionable Sneakers](https://cdn.trendhunterstatic.com/thumbs/561/b3ls.jpeg)

Fashion brand [Marni](https://www.trendhunter.com/trends/laceup-sneaker) works in collaboration with [HOKA](https://www.trendhunter.com/trends/bondi-b3ls) on the new [Bondi B3LS](https://www.trendhunter.com/trends/bondi-b3ls-1) sneaker model. It comes in four colorways, and it joins the former's Fall/Winter 2025 season as a part of the Pink Sun collection. The two detail the Bondi B3LS model, which first hit the market last year.

The upper has a chunky look made from polyester materials with a partially rubberized build and lightly padded feel. All of this rests on top of a sturdy sole unit at the bottom, which uses a responsive rubber material and cushioned EVA insoles for comfort with every step -- it also has co-branding. More branding for the duo can be seen in the packaging, the tongue pull tab, which nods to HOKA and Marni at the heel's pull tab.

Image Credit: Marni, HOKA

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 57% | Activity: 39% | Freshness: 36%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Sneaker Designs:** Fashion brands are increasingly partnering to co-design sneaker models, merging distinct brand aesthetics and reaching broader consumer bases.
- **Customization in Fashion:** The rise of customizable elements in fashion, such as colorways and design details, is tailoring offerings to individual consumer preferences.
- **Sustainable Material Innovation:** Innovations in sustainable materials, including polyester and rubberized builds, are transforming the footwear industry by offering environmentally friendly alternatives.
- **Sneakers as Fashion Statements:** Sneakers are transcending their traditional role as athletic footwear to become essential components of contemporary fashion statements.

### Where This Applies

- **Footwear Industry:** The footwear industry is being reshaped by collaborative design projects, pushing creative boundaries and driving consumer interest in unique products.
- **Fashion and Apparel:** The fashion and apparel industry is adopting co-branding strategies, enabling brands to leverage each other's strengths and foster innovative design ventures.
- **Sustainable Fashion:** Sustainable fashion is gaining traction as brands experiment with eco-friendly materials, reflecting a growing consumer demand for environmentally responsible products.

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