# Mixable Makeup Serums The ONE/SIZE B12 Base Thinner Vitamin Pearl Serum Has a Versatile Formula By Michael Hemsworth | Published 2025-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/b12-base-thinner-vitamin-pearl-serum References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2025-02-06/onesize-launches-vitamin-pearl-serum-in-a-pill-shaped-bottle/) & [onesizebeauty](https://www.onesizebeauty.com)  The ONE/SIZE B12 Base Thinner Vitamin Pearl Serum is a new skincare product formulated with versatility in mind to work well for a variety of consumer preferences. The skincare product is formulated for use on its own to provide a series of potent actives directly to the skin, but can also be [mixed with a makeup base](https://www.trendhunter.com/trends/teint-radiance) like a foundation to enhance it with skin-nourishing properties. This comes as a clever new solution that takes [skincare and makeup trends](https://www.trendhunter.com/trends/outside-in-brand) into account by providing consumers with a way to elevate their existing favorites with desirable ingredients. The ONE/SIZE B12 Base Thinner Vitamin Pearl Serum is reported by the brand to reduce the appearance of fine lines in two weeks thanks to the [vitamins B12, C and E](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum) in the formula. The product also features ceramides, adenosine, beta gluon, hyaluronic acid and vegan crushed pearls for a touch of shine. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 71% | Activity: 82% | Freshness: 34% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hybrid Skincare-makeup Products:** Combining skincare benefits with makeup functionality, innovative products like this serum blur the lines between cosmetics and skin health. - **Customizable Beauty Solutions:** Versatile formulas that allow consumers to personalize their beauty routines represent a shift towards bespoke skincare experiences. - **Vitamin-infused Cosmetics:** The incorporation of vitamins and active ingredients into beauty products addresses the consumer demand for multifunctionality and health benefits. ### Who This Affects Most - **Cosmetics Industry:** The fusion of skincare and makeup products presents a significant opportunity for companies to adapt to changing consumer demands. - **Skincare Industry:** Leveraging multifunctional products that merge skincare benefits with traditional makeup can redefine product strategies and consumer engagement. - **Health and Wellness Industry:** Emphasizing formulations that enhance skin health within the beauty sector aligns with growing consumer priorities on wellness-focused products. ## Related on Trend Hunter - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Functional Oil Serums](https://www.trendhunter.com/trends/rx-multi-vitamin-glow.md) - [Skin Multivitamin Serums](https://www.trendhunter.com/trends/youth-to-the-people-superfood-skin-drip.md) - [High-Performance Skincare Serums](https://www.trendhunter.com/trends/fitglow-beauty.md) - [AI-Powered Skincare Serums](https://www.trendhunter.com/trends/allinone-personalized-serum.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md)