# Incapacitating Accessory Campaigns These B-Point Jewelry Ads Cause Cardiac Arrest By Amelia Roblin | Published 2011-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/b-point-jewelry-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/bpoint_jewelry_shock?size=_original) & [publicisyorum](http://www.publicisyorum.com/) A [diamond necklace](https://www.trendhunter.com/trends/national-television-campaign) has to appeal to its prospective wearer once in order to guarantee its sale, but the buyer aspires to charm admirers time and time again with such a luxurious bodily embellishment. These B-Point Jewelry ads, however, assert that even the wearer will be barely able to control her thrill upon donning these expensive accessories. The [Publicis](https://www.trendhunter.com/trends/whats-in-my-vag) Yorum advertising agency of Istanbul, Turkey created a run of three prints that picture a glamorous girl repeatedly going into shock. Medical professionals in the background revive her with a defibrillator, and test her blood pressure and other vital signs with ambulance equipment. Of course, the culprit that has brought on the compromising conditions in these B-Point Jewelry ads is of course the "Very exciting" Bilgun Dereli [earrings, rings and necklaces](https://www.trendhunter.com/trends/chiyu). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Print Ads:** Create print ads that are engaging and interactive, leaving a lasting impression on the viewer. - **Luxury Shock Marketing:** Promote luxury products with marketing strategies that create an emotional response in consumers, such as awe or shock. - **Medical Aesthetic Advertising:** Incorporate medical aesthetics into advertising campaigns, playing into the desire for physical perfection and beauty. ### Sectors Adopting This - **Jewelry:** Create innovative and exciting marketing campaigns for luxury jewelry brands. - **Fashion:** Incorporate unique and (potentially) shocking advertising concepts into fashion campaigns to capture consumer attention. - **Beauty:** Incorporate the concept of physical perfection and aesthetics into beauty industry advertising campaigns, exploring new and bold marketing approaches. ## Related on Trend Hunter - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Tactile Marketing Campaigns](https://www.trendhunter.com/trends/tactile-marketing.md) - [Healthcare-Inspired Jewelry Collections](https://www.trendhunter.com/trends/v-coterie.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Iconic Jewelry Cuff Designs](https://www.trendhunter.com/trends/elsa-peretti1.md) - [Dynamic Bold Statement Jewelry](https://www.trendhunter.com/trends/chiyu.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md)