# Portable Audio Amps The B&O Play Automotive is a Clever Investment in Versatility By Amelia Roblin | Published 2013-03-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/b-o-play-automotive References: [yankodesign](http://www.yankodesign.com/2013/03/07/limitless-hybrid-audio/) & [behance.net](http://www.behance.net/gallery/B-O-PLAY-AUTOMOTIVE/4036453) Designer Marc Tran had the brilliant idea of conceiving a sound system that could be used in a variety of different environments. His B&O Play Automotive was developed while doing an internship in [Bang & Olufsen's](https://www.trendhunter.com/trends/bang-olufsen-steering-wheel-speaker) automotive division in Denmark, but this impressive piece of equipment is also incredibly useful outside of the car. The concept comprises a primary hub with an amplifier and a pair of deep holes. Two [small cylindrical speakers](https://www.trendhunter.com/trends/foldable-speaker-concept) can be inserted into the openings to make the device portable; it even incorporates a carrying strap. The product is compatible with computers, smartphones, tablets and headphones and can effectively bust out beats in your vehicle. The B&O Play Automotive components can be nestled into the storage compartments or fastened to the dashboard to improve your journey with music. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Versatile Sound Systems:** Opportunities exist to create sound systems that can be used in various environments, such as cars, homes, and outdoor settings. - **Portable Audio Solutions:** Disruptive innovation opportunities lie in developing portable audio devices that can be easily carried and used on the go. - **Integrated Audio Technology:** There is potential for integrating audio technology into other products, such as computers, smartphones, and tablets, for a seamless user experience. ### Industries Being Reshaped - **Automotive Electronics:** The automotive industry can explore integrating advanced audio systems that enhance the driver and passenger experience during journeys. - **Consumer Electronics:** The consumer electronics industry could benefit from creating portable audio devices that cater to the needs of music enthusiasts on the go. - **Home Entertainment:** Innovative sound systems that can be easily transported and used in various settings can revolutionize the home entertainment industry. ## Related on Trend Hunter - [Customizable Bluetooth Amplifier Accessories](https://www.trendhunter.com/trends/whooshi-portable-amplifier.md) - [Speaker-Equipped Smart Car Speakers](https://www.trendhunter.com/trends/bang-olufsen-steering-wheel-speaker.md) - [Phone Charger-Infused Speakers](https://www.trendhunter.com/trends/phone-chargerinfused-speaker.md) - [Multi-Device Audio Amps](https://www.trendhunter.com/trends/loewe-7.md) - [Backpack-Style Amplifiers](https://www.trendhunter.com/trends/backpack-amplifier.md) - [Exposed Component Audio Amplifiers](https://www.trendhunter.com/trends/ampieq-sound-amplifier.md) - [Modularly Elegant Speaker Concepts](https://www.trendhunter.com/trends/bang-olufsen-orchestra.md) - [Nature-Inspired Portable Speakers](https://www.trendhunter.com/trends/bang-olufsen-beosound-a1-dune.md) - [Compact Audio Amplifiers](https://www.trendhunter.com/trends/fiio-snowsky-tiny.md)