# Justice-Focused Cannabis Brands B Noble Strives to Fight Non-Violent Cannabis Convictions By Laura McQuarrie | Published 2021-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/b-noble References: [thedieline](https://thedieline.com/blog/2021/8/20/fab-5-freddy-and-bernard-noble-partner-to-launch-justice-focused-cannabis-brand-b-noble) & [curaleaf](https://curaleaf.com/bnoble/) B [Noble](https://www.trendhunter.com/trends/hunger-heroes) is a [justice-focused cannabis brand](https://www.trendhunter.com/trends/cherry-vanilla-jams-jellies) that's using the popularity of cannabis to help liberate Americans that are and have been incarcerated for non-violent cannabis convictions. The brand has a remarkable story of its own and it brings attention to the realities of Bernard Noble and thousands of other Americans. Bernard Noble was arrested in 2010 for possessing two joints of cannabis and sentenced to 13 years of hard labor as a result. Years later, the case began to gain interest on social media and it came to the attention of filmmaker and artist Fab 5 Freddy, who launched this new cannabis brand in partnership with Noble and [Curaleaf](https://www.trendhunter.com/trends/b-noble1). The brand was recently launched on July 13th and this date is a symbolic one that represents the seven years of a 13-year sentence Noble spent behind bars. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 32% | Activity: 21% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Justice-focused Cannabis Brands:** The trend of cannabis brands focusing on justice issues presents an opportunity for disruptive innovation in social activism and corporate social responsibility. - **Social Media Activism:** The use of social media to raise awareness and mobilize support for social justice causes presents an opportunity for disruptive innovation in digital marketing and community organization. - **Partnering with Social Activists:** Partnering with social activists to co-create products and campaigns centered around social justice presents an opportunity for disruptive innovation in corporate social responsibility and stakeholder engagement. ### Where This Applies - **Cannabis Industry:** The cannabis industry can seize the opportunity to become leaders in social justice and corporate social responsibility by supporting justice-focused cannabis brands and partnering with social activists in product development and advocacy efforts. - **Social Activism Industry:** The social activism industry can expand its impact by partnering with industries such as cannabis to mobilize support for social justice causes and co-create products and campaigns that promote change. - **Digital Marketing Industry:** The digital marketing industry can incorporate social activism and corporate social responsibility into its practices by working with justice-focused cannabis brands and using social media to raise awareness and mobilize support for social justice causes. ## Related on Trend Hunter - [New York-Exclusive Vaping Products](https://www.trendhunter.com/trends/b-noble1.md) - [Injustice-Fighting Cannabis Companies](https://www.trendhunter.com/trends/bens-best-blnz.md) - [Injustice-Addressing Cannabis Brands](https://www.trendhunter.com/trends/weldon-angelos.md) - [CBD Brand Activism Campaigns](https://www.trendhunter.com/trends/justice-for-all.md) - [Inclusivity-Promoting Cannabis Brands](https://www.trendhunter.com/trends/silly-nice.md) - [Awareness-Raising Rolling Papers](https://www.trendhunter.com/trends/last-prisoner-project.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Awareness-Raising Rolling Trays](https://www.trendhunter.com/trends/rolling-tray.md) - [Athlete-Launched Cannabis Brands](https://www.trendhunter.com/trends/carmelo-anthony.md)