# Supportive High-Impact Exercise Mats The B Mat Impact Mat is Designed for Indoor and Outdoor Use By Riley von Niessen | Published 2021-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/b-mat-impact References: [byoganow](https://byoganow.com/collections/new/products/the-b-mat-impact-slate) B Yoga is a Canadian yoga brand that's most widely celebrated for its durable anti-slip Everyday Mat, however the company has recently expanded its product line to include the B Mat Impact—a lightweight mat that's designed to withstand more rigorous exercise regimens. Unlike the Everyday Mat, which is made from a natural rubber material that makes it prone to damage from prolonged sun exposure, the B Mat Impact is constructed from a 100 percent complex NBR Foam. This makes the mat suitable for indoor and outdoor exercise on virtually any surface. In addition to making the mat more durable, this material allows it to provide long-lasting support—keeping the knees, wrists, and back back protected during different movements. Image Credit: B Yoga ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Durable Exercise Mats:** Opportunities for innovative materials and designs to create exercise mats that are suitable for both indoor and outdoor use. - **Impact-resistant Exercise Mats:** Opportunities to develop exercise mats that can withstand more rigorous exercise regimens and provide support for high-impact movements. - **Multi-functional Exercise Mats:** Opportunities to create exercise mats that provide support and protection for joints during a variety of exercises, on virtually any surface indoors or outdoors. ### Who This Affects Most - **Fitness Equipment:** Innovations in materials and designs for exercise mats can create new product lines for fitness equipment companies. - **Outdoor Gear:** Opportunities for companies that specialize in outdoor gear to create durable exercise mats suitable for outdoor use on various surfaces. - **Yoga Accessories:** Opportunities for yoga accessory companies to expand their product lines to include high-impact exercise mats suitable for a variety of workouts. ## Related on Trend Hunter - [Moss-Colored Yoga Mats](https://www.trendhunter.com/trends/topselling-yoga-mat.md) - [Celebratory Yoga Mat Initiatives](https://www.trendhunter.com/trends/b-mat.md) - [Galaxy-Themed Vegan Yoga Mats](https://www.trendhunter.com/trends/vegan-yoga-mat.md) - [Balance Board Yoga Mats](https://www.trendhunter.com/trends/powers-yoga-yogaboard.md) - [Uneven Athletic Training Mats](https://www.trendhunter.com/trends/cobblefoam-by-optp.md) - [Precise Alignment Yoga Mats](https://www.trendhunter.com/trends/omalas-align-pro-yoga-mat.md) - [Foldable Fitness Mat Designs](https://www.trendhunter.com/trends/the-sculpt-society-x-stakt-mat.md) - [Heat-Reactive Yoga Mats](https://www.trendhunter.com/trends/aurora-colorchanging-yoga-mat.md) - [All-in-One Ultralight Mats](https://www.trendhunter.com/trends/ultralight-mat.md)