# Stylized Bike Sharing B-Cycle Brings Stylish Cylcle Rentals to the US By Ryan Hinkson | Published 2010-04-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/b-cycle References: [uncrate](http://www.uncrate.com/men/culture/services/b-cycle/) & [bcycle](http://www.bcycle.com/) The B-Cycle is a collaborative effort between Humana and [Trek](https://www.trendhunter.com/trends/project-one) with advertising by ad agency Cripsin Porter & Bogusky. Bike sharing systems similar to ZipCar rentals have proven successful in parts of Canada and throughout Europe. It was only a matter before the trend caught on in the United States as well. The concept is simple, head to your local B-Cycle B-Station, pay for your rental and then return it to any B-Station in the area. The first kiosks are opening up in Denver, but there are plans to bring the stylish B-Cycle [bike rentals station](https://www.trendhunter.com/trends/heybike-ec-compact) all across the U.S. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Bike Sharing:** Disruptive innovation opportunity: Develop a bike sharing system that focuses on stylish and aesthetically pleasing bicycles. - **Collaborative Transportation:** Disruptive innovation opportunity: Create a collaborative transportation platform that enables users to rent different types of vehicles, such as bicycles, scooters, and electric cars. - **Sustainable Urban Mobility:** Disruptive innovation opportunity: Design a sustainable urban mobility solution that combines bike sharing with other forms of public transportation. ### Who This Affects Most - **Transportation Services:** Disruptive innovation opportunity: Transform traditional transportation services by incorporating bike sharing as a convenient and eco-friendly option. - **Advertising and Marketing:** Disruptive innovation opportunity: Utilize advertising and marketing strategies to promote bike sharing systems and increase user adoption. - **Outdoor Recreation:** Disruptive innovation opportunity: Integrate bike sharing into the outdoor recreation industry by offering bike rentals at popular recreational areas and parks. ## Related on Trend Hunter - [American Bike Sharing Programs](https://www.trendhunter.com/trends/metrobike.md) - [Electric Cargo Bike-Sharing Programs](https://www.trendhunter.com/trends/cargob.md) - [Smart Bike Docking Stations](https://www.trendhunter.com/trends/smart-bike-docking-station.md) - [Electric Bikeshare Programs](https://www.trendhunter.com/trends/bluebikes.md) - [Nonprofit Electric Bikeshares](https://www.trendhunter.com/trends/bublr-bikes.md) - [Adaptable Foldable Electric Bikes](https://www.trendhunter.com/trends/buzzy-bike.md) - [Sleek Bicycle Store Designs](https://www.trendhunter.com/trends/bicycle-store.md) - [Startup Bike-Sharing Services](https://www.trendhunter.com/trends/curve-electric.md) - [Pedicab Shuttle Services](https://www.trendhunter.com/trends/go-by-bike.md)