# Diffusion Designer Footwear The B by Brian Atwood Line Doesn't Sacrifice Luxury for Affordability By Meghan Young | Published 2011-08-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/b-by-brian-atwood References: [fabsugar](http://www.fabsugar.com/B-Brian-Atwood-Shoe-Collection-18792759) & [brianatwood](http://www.brianatwood.com) Yet another designer is joining the [diffusion line](https://www.trendhunter.com/trends/azazie-and-christian-siriano) bandwagon: the B by Brian Atwood collection is just as luxurious-looking as its more expensive counterpart without the wallet-cringing prices. Filled with hot heels, these shoes will be all a girl needs to make a fashion statement while strutting down the street. As a celeb-favorite shoe designer, Brian Atwood's designs have been coveted for some time now. It is no wonder that he has decided to release a [more affordable line](https://www.trendhunter.com/trends/alt-fragrances) so as to reel in a larger following. The B by Brian Atwood collection does not disappoint either. An eclectic range, it features glitter, fringe and leopard print details among other more subdued suede and leather designs. From ballet flats to [stiletto boots](https://www.trendhunter.com/trends/jb-ander), B by Brian Atwood will satisfy any fashionista's needs. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury-for-less Footwear:** The trend of releasing more affordable diffusion lines of luxury fashion items continues for footwear, presenting an opportunity to disrupt the market by creating similar luxurious-looking lines for even lower prices. - **Eclectic Shoe Design:** The B by Brian Atwood collection features a wide variety of designs, from glitter to suede, presenting an opportunity to disrupt the market by creating unique and unconventional shoe styles. - **Affordable Celeb-favorite Brands:** More designers are releasing affordable lines to attract a larger following, presenting an opportunity to disrupt the market by creating similar celebrity-favorite brands at lower price points. ### Sectors Adopting This - **Fashion:** Fashion industry players can disrupt the market by creating more affordable luxury footwear lines with unique and eclectic designs, similar to the B by Brian Atwood collection. - **Retail:** Retailers can disrupt the market by partnering with designers to release affordable diffusion lines of luxury footwear items to attract a wider range of customers. - **E-commerce:** E-commerce businesses can disrupt the market by creating online platforms that sell affordable celeb-favorite footwear brands with unique and eclectic designs, similar to the B by Brian Atwood collection. ## Related on Trend Hunter - [Luxurious Ergonomic Footwear](https://www.trendhunter.com/trends/1774-line.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md) - [Affordable Luxury Statement Bags](https://www.trendhunter.com/trends/soffiettaluxe-hobo-bag.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Luxury Men's Footwear Collections](https://www.trendhunter.com/trends/luxury-mens-footwear.md) - [Bold Sculptural Sneakers](https://www.trendhunter.com/trends/spunge-osmosis.md) - [Refined Comfort-Focused Footwear Lines](https://www.trendhunter.com/trends/luxury-footwear1.md) - [Subtly Luxurious Sneaker Styles](https://www.trendhunter.com/trends/burberry-box-sneakers.md)