# Notched Lipstick AzWah Saadiq Paints V Shapes Into His Models' Lips By Marissa Brassfield | Published 2009-06-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/azwah-saadiq References: [behance.net](http://www.behance.net/Gallery/ARTISTIC-VISION/246397) & [azwahsaadiq](http://www.azwahsaadiq.com/) I'm a big fan of the [notched lipstick](https://www.trendhunter.com/trends/vamp-lipstick) AzWah Saadiq's models rock in this photo set. The painted Vs on each model's bottom lip remind me of a cross between the stark lines and two-tone colorway of a tuxedo and, perhaps even more strangely, a reptile's tongue. Check out the related articles below for more [avant-garde makeup](https://www.trendhunter.com/trends/black-vinyl-lip-stain) features. **Implications** - AzWah Saadiq has taken traditional [monotone lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick) and transformed them into something artistic and unique. With an artist like Lady Gaga, it's all about looking eccentric, strange and avant-garde these days. The idea of having one unusual artistic element on yourself allows any consumer to make a statement on their individuality and creativity. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 65% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Notched Lipstick:** The trend of notched lipstick is disrupting the traditional cosmetic industry by providing a unique and artistic alternative for consumers. - **Avant-garde Makeup:** The trend of avant-garde makeup is disrupting the traditional beauty industry by moving away from traditional beauty standards and towards more artistic and unique expressions. - **Individuality & Creativity:** The trend of individuality and creativity is disrupting the beauty industry by allowing consumers to make statements about their uniqueness and personalities through their makeup choices. ### Who This Affects Most - **Cosmetics:** The cosmetics industry has opportunities to disrupt traditional makeup offerings by embracing artistic and unique products, such as notched lipsticks. - **Fashion:** The fashion industry has opportunities to disrupt traditional beauty standards by promoting avant-garde makeup looks and encouraging individuality and creativity in fashion choices. - **Art:** The art industry has opportunities to disrupt traditional beauty standards and merge with the beauty industry by collaborating with makeup artists to create unique and expressive makeup looks. ## Related on Trend Hunter - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Coagulating Lip Oils](https://www.trendhunter.com/trends/kiss-of-death-lip-oils.md) - [Luxurious Lipstick Gift Sets](https://www.trendhunter.com/trends/lipstick-trunk.md) - [Dazzling Lipstick Collections](https://www.trendhunter.com/trends/in-the-spotlight-collection.md) - [Split Duo Lipstick Shades](https://www.trendhunter.com/trends/work-hardplay-hard.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [3-in-1 Lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick.md) - [Black-Colored Lip Tint Sets](https://www.trendhunter.com/trends/romnd-black-lip.md)