# Elevated Canadian Activewear Azur Fit Offers Elevated Athleisure for the Modern Woman By Elena Rahman | Published 2022-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/azur-fit References: [azurfit](https://azurfit.com/) Azur Fit is a Toronto-based [elevated activewear brand](https://www.trendhunter.com/trends/motion-collections) that aims to promote confidence through stylish clothes. The brand offers a collection of versatile garments that can take the wearer from the gym to the office to the street. It creates clothes that complement the female form in all its ranging shapes and sizes, showcasing the beauty of the body. Azur Fit offers matching sets in various tones and shades to create a sleek appearance. The modern clothing brand also offers various flattering cuts in beautiful color palettes. Some featured items include High Waisted Leggings, The Upgraded Bra, the Long Sleeve Crop, and Crew Necks in multiple colors. [Azure](https://www.trendhunter.com/trends/rm-6401-tourbillon-colnago) also has a flattering range of [swim apparel](https://www.trendhunter.com/trends/bathing-belle). Image Credit: Azur Fit ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 86% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Elevated Activewear:** Opportunities for creating stylish and versatile activewear collections that complement and celebrate the female form in all shapes and sizes. - **Versatile Athleisure:** Creating garments that can transition from the gym to the office to the street, blurring the lines between sportswear and everyday wear. - **Sustainable Fitness Fashion:** Integrating eco-friendly materials and sustainability practices into the design and manufacturing of athletic apparel. ### Industries Being Reshaped - **Fashion and Apparel:** Incorporating stylish and versatile designs to create elevated activewear collections that meet the needs of today's modern woman. - **Fitness and Sports:** Creating functional garments that can be worn both at the gym and out and about, highlighting the versatility of modern activewear. - **Eco-friendly Manufacturing:** Integrating sustainable and eco-friendly practices into the manufacturing process to create a more conscious fashion industry. ## Related on Trend Hunter - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md)