# Fashion-Forward Female Ski Collections Aztech Mountain Launched Its First Women’s Ski Collection By Grace Mahas | Published 2019-09-02 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/aztech-mountain References: [vogue](https://www.vogue.com/article/aztech-mountain-ski-womens-collection) & [aztechmountain](https://aztechmountain.com/collections/winter-2019-womens) For those consumers dreaming of hitting the slopes this winter, they can now do so in Aztech Mountain's [stylish and avant-garde women's ski collection](https://www.trendhunter.com/trends/ski-collection-1). The Italian-based ski brand has stepped up to replace more luxurious brands in the [designer ski coat market](https://www.trendhunter.com/trends/balenciaga-skiwear-2025). One of Aztech Moutain's most notable pieces of the collection is the 'Elk Moutain Puffer' that's available in three colorways: 'Sander Navy,' 'Red Moutain Red,' and 'Space Jacket.' This fashion-forward jacket will ensure you stay nice and toasty even up in the moutains thanks to the 420 grams of [RDS](https://www.trendhunter.com/trends/rudsaks-climate-unisex-down-parka) (Responsible Down Standard) goose down that keeps wearers comfortable in -20 degrees Fahrenheit weather. The Elk Moutain Puffer also boasts an insulated hood in addition to an extendable storm visor. This chic and warm coat is currently available for $750.00 USD. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Stylish Ski Collections:** Designing fashionable ski apparel that combines style and functionality presents a disruptive innovation opportunity for ski brands. - **Replacement of Luxurious Brands:** Replacing more expensive designer ski coat brands with affordable yet fashionable alternatives creates a disruptive innovation opportunity in the ski apparel market. - **Insulated Winter Wear:** Developing innovative insulation technologies to keep wearers warm in extreme cold weather conditions offers a disruptive innovation opportunity for winter wear brands. ### Industries Being Reshaped - **Ski Apparel:** Creating stylish and functional ski apparel that caters to the demands of fashion-conscious consumers and replaces traditional luxury brands offers a disruptive innovation opportunity in the ski apparel industry. - **Outdoor Sportswear:** Introducing fashionable and technologically advanced outdoor sportswear that combines style, comfort, and performance opens up disruptive innovation opportunities in the outdoor sports industry. - **Cold Weather Clothing:** Developing innovative insulation technologies and designs for cold weather clothing presents disruptive innovation opportunities for brands operating in the winter wear industry. ## Related on Trend Hunter - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Luxury Womens Ski Collections](https://www.trendhunter.com/trends/womens-lv-ski.md) - [Contemporary Skiwear Capsules](https://www.trendhunter.com/trends/dkny-tech.md) - [Performance Ski Collections](https://www.trendhunter.com/trends/rudsaks-ski-collection.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Ultra-Chic Luxury Ski Brands](https://www.trendhunter.com/trends/luxury-ski-brand.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [Opulent Cozy Skiwear Capsules](https://www.trendhunter.com/trends/fusalp.md)