# Unifying Logo Redesigns Aziz Firat Imagines a New Look for Samsung By Jamie Danielle Munro | Published 2014-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aziz-firat References: [designboom](http://www.designboom.com/technology/aziz-firat-samsung-logo-redesign-s-08-11-2014/) & [designboom](http://www.designboom.com/tag/samsung/) Aziz Firat has reimagined the [Samsung](https://www.trendhunter.com/trends/battery-pack-2) logo to give it a more [minimalist and unifying look](https://www.trendhunter.com/trends/reimagined-logo-desgin). "Based on a stylized ‘S’, the new graphic icon for the Korean electronic company folds like a ribbon, formed using an exploded variation of the letter ‘A’ found in the newly created typeface," according to DesignBoom. The result is an attractive yet simplistic logo that exceeds the current design. Samsung has not had a [branding update](https://www.trendhunter.com/trends/corporate-identity) in quite sometime, so this is a much-welcomed development for the large corporation. Aziz Firat states that the logo represents "simplicity, quality and unity" for the popular electronics business, and this is conveyed through the basic outline of the new logo, as well as its memorable look. Hopefully the new look will be implemented with the Samsung brand soon. Photo Credits: [designboom](http://www.designboom.com/technology/aziz-firat-samsung-logo-redesign-s-08-11-2014/), [designboom](http://www.designboom.com/tag/samsung/) ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Minimalistic Logo Design:** Develop a new logo design that is simplistic and attractive, which emphasizes quality and unity through basic outline. - **Exploded Typography:** Explore ways to use exploded typography in branding to create a memorable graphic icon. - **Brand Identity Update:** Update brand identity design regularly to create a fresh, modern and aesthetically appealing look. ### Sectors Adopting This - **Graphic Design:** The graphic design industry could benefit from promoting minimalist yet high-quality branding as a core value. - **Technology:** Tech companies that have not updated their branding for quite sometime could explore adopting fresh and modern brand identities that convey simplicity, quality and unity. - **Advertising:** Advertising firms could create effective campaigns using minimalist yet magnetic branding, particularly by utilizing exploded typography to deliver memorable graphic icons. ## Related on Trend Hunter - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Updated Modern Technology Logos](https://www.trendhunter.com/trends/nokia-logo.md) - [Minimal Pebble-Like Battery Packs](https://www.trendhunter.com/trends/battery-pack-2.md) - [Sleek Integrated Kitchen Appliances](https://www.trendhunter.com/trends/integrated-kitchen-appliance.md) - [Reimagined Automotive Brands](https://www.trendhunter.com/trends/automotive-brand.md) - [Co-Branded Smartphone Concepts](https://www.trendhunter.com/trends/iphone-x-galaxy.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md)