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# Sleek Monolithic Timepieces
This Azimuth Watch Imitates Tanks to Intimidate Viewers

By Alexander Lam | Published 2013-08-29 | Updated 2013-08-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/azimuth-watch
References: [fancy](http://fancy.com/things/412766078041592657/Azimuth-Landship-Swiss-Limited-Edition-Retrograde-Watch) & [azimuthwatch](http://www.azimuthwatch.com/sp_collection.html)

An Azimuth watch entitled the 'SP-1 Landship' combines uniform design and intricate mechanics to form a massive timepiece. The large retrograde watch combines stark and well-defined accents to show you the time. Unlike a traditional watch, the Landship doesn't have a central dial. Instead, the time peeks out of windows at the top and bottom of the timepiece. This is done so that users can look at the time without turning their wrists.

The [futuristic watch](https://www.trendhunter.com/trends/gen10) is made out of [high grade titanium](https://www.trendhunter.com/trends/mp17-meca10) to emphasize its durable nature. All of this houses complex mechanics which perform the watch's signature retrograde movement.

Azimuth's timepiece is [limited edition](https://www.trendhunter.com/trends/emc-sr71) and only 100 pieces have been made. Each watch is etched with a unique serial number so that you can be sure that the watch is authentic. The numbers were placed on separate plates that were bolted to the watch.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 83% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Uniform Design:** Disruptive innovation opportunity: Create watches with unique uniform designs that stand out in the market.
- **Intricate Mechanics:** Disruptive innovation opportunity: Develop watches with complex and innovative mechanics to attract watch enthusiasts.
- **Retrograde Movement:** Disruptive innovation opportunity: Invent watches with retrograde movement that offer a different way of displaying time.

### Industries Being Reshaped

- **Luxury Watches:** Disruptive innovation opportunity: Introduce luxury watches using high grade materials and limited edition production to create exclusivity.
- **Design and Fashion:** Disruptive innovation opportunity: Combine unique uniform design concepts with fashion accessories to create visually striking products.
- **Collectibles:** Disruptive innovation opportunity: Create limited edition collectible watches with unique serial numbers to attract collectors and enthusiasts.

## Related on Trend Hunter

- [Futuristic Otherworldly Timepieces](https://www.trendhunter.com/trends/spaceone-worldtimer.md)
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- [Minimalist Concave Dial Timepieces](https://www.trendhunter.com/trends/aera-p1-pilot-watch.md)
- [Futuristic Space-Themed Timepieces](https://www.trendhunter.com/trends/amida.md)
- [Futuristic Timepiece Designs](https://www.trendhunter.com/trends/gen10.md)
