# Puffy Fashion Separates The Azhand Shokohi Fall 2011 Collection Has a Touch of 40s Glamor By Meghan Young | Published 2011-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/azhand-shokohi-fall-2011 References: [design-milk](http://design-milk.com/azhand-shokohi/) & [azhandshokohi](http://www.azhandshokohi.com/) The Azhand Shokohi Fall 2011 collection looks to be a very unique fashion line. Although it has a bit of the 40s and 50s glamor in some aspects of its shape, and definitely in the styling, there is a completely contemporary flair seen throughout the tailoring, cuts and overall concepts of each design. Created by a U.S.-based Persian [fashion and jewelry designer](https://www.trendhunter.com/trends/azza-fahmy) , the Azhand Shokohi Fall 2011 collection is a special made-to-order line. Azhand Shokohi makes every elegant and bold piece by hand, which explains why this is a custom collection. Of course, that only makes this collection even more covetable. What I especially like about the Azhand Shokohi [Fall 2011 Collection](https://www.trendhunter.com/trends/siegelman-stable-1) is the [mixture of fabrics and textures](https://www.trendhunter.com/trends/fallwinter-2025). The models in the ad campaign are Ashley Shaw, Kelsey Burt, Alyssa Dewitt and Courtney Myers; they were photographed by Jon Morton. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 72% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Handmade Fashion:** Fashion designers can explore the creation of one-of-a-kind handmade collections that cater to the customer's individual style. - **Vintage-inspired Fashion:** Designers can take inspiration from past eras and add modern touches for a contemporary twist on vintage fashion. - **Textured Fabrics:** Fashion designers can experiment with combining different fabrics and textures to create unique and interesting pieces. ### Industries Being Reshaped - **Fashion:** Fashion retailers can offer custom and unique fashion collections that appeal to their customers' individual styles and preferences. - **Jewelry:** Jewelry designers can create pieces that complement the vintage-inspired fashion trend and offer one-of-a-kind handmade options. - **Photography:** Photographers can explore the vintage aesthetic seen in the Azhand Shokohi Fall 2011 collection for their own photoshoots and ad campaigns. ## Related on Trend Hunter - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md)