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# Fruity Fashion
Azendi Creates Forbidden Fruit Pendants

By Tisah Tucknott | Published 2009-07-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/azendi-fobidden-fruit
References: [azendi](http://azendi.com/products/Forbidden-Fruit-Golden-Apple-Pendant.html#)

Just like how Eve couldn't resist the forbidden fruit in the Garden of Eden, I don't think I can stay away from *these* fruity gold pendants.

These fruit pendants are made by Azendi and feature an apple, a pear, cherries, a strawberry and a pineapple. With such a collection of fruit, you can easily wear your favourite produce.

**Implications** - Jewelry inspired from fruit is yet another way that the natural aesthetics of the world have made its way into the fashion world. Food is something that is hard to avoid because we need it to survive, so why not celebrate the beauty of our sustenance by creating fashionable homages to the fruits we eat?

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 23% | Activity: 25% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What Makes This Trend Stand Out

- **Fruit-inspired Jewelry:** Disruptive innovation opportunity: Create unique and trendy jewelry designs inspired by different fruits, catering to the growing demand for nature-inspired fashion.
- **Food-inspired Fashion:** Disruptive innovation opportunity: Explore new ways to incorporate food motifs and designs into clothing and accessories, tapping into the increasing popularity of food culture.
- **Natural Aesthetics in Fashion:** Disruptive innovation opportunity: Develop sustainable and organic materials for fashion items, responding to the consumer demand for eco-friendly and nature-inspired products.

### Sectors Adopting This

- **Fashion Jewelry:** Disruptive innovation opportunity: Integrate technology into jewelry design to create interactive and customizable fruit-inspired pieces, appealing to tech-savvy consumers.
- **Fashion Industry:** Disruptive innovation opportunity: Collaborate with food brands to create limited-edition clothing collections featuring food-inspired prints and designs, targeting the food-loving fashion enthusiasts.
- **Sustainable Fashion:** Disruptive innovation opportunity: Launch a line of ethically made and sustainably sourced clothing and accessories featuring fruit-inspired patterns and materials, appealing to eco-conscious consumers.

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