# Anti-Aging Azelaic Acid Products The Ordinary's Azelaic Acid Suspension 10% Fights Signs of Aging By Grace Mahas | Published 2019-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/azelaic-acid-suspension-10 References: [theordinary](https://theordinary.com/product/rdn-azelaic-acid-suspension-10pct-30ml?redir=1) & [theordinary](https://theordinary.com/product/rdn-azelaic-acid-suspension-10pct-30ml?redir=1) The Ordinary, an affordable and science-based skin care company owned by parent company [Deciem](https://www.trendhunter.com/trends/Toronto-headquarters), recently introduced a multifunctional [brightening product](https://www.trendhunter.com/trends/the-vitamin-c-serum) called the Azelaic Acid Suspension 10%. The active ingredient, Azelaic, is found in grains and is produced naturally by your skin's natural yeast. The product works to brighten your skin's tones while improving the texture of the skin and reducing the appearance of blemishes. The Azelaic Acid Suspension 10% is safe for all skin types and works as an [effective antioxidant](https://www.trendhunter.com/trends/elizabeth-arden-prevage). To use this product, apple the gel-like formula to your face in the morning and the evening while avoiding contact with your eyes, mouth, and unbroken skin. Consumers can purchase the Azelaic Acid Suspension 10% online and in stores for $7.90 CAD. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 54% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multifunctional Skin Care Products:** Opportunity for skin care companies to create affordable, science-based products that cater to a variety of skin needs. - **Natural and Safe Skin Care Ingredients:** Opportunity for skin care companies to create products with natural and safe ingredients that cater to all skin types. - **Anti-aging Skin Care:** Opportunity for skin care companies to create products that fight the signs of aging and improve skin texture. ### Who This Affects Most - **Skin Care Industry:** Opportunity for skin care companies to incorporate Azelaic acid and other effective ingredients into their product lines. - **Cosmetics Retail Industry:** Opportunity for cosmetics retailers to market and sell affordable and effective science-based skin care products. - **Health and Wellness Industry:** Opportunity for health and wellness companies to incorporate skin care into their offerings and promote natural and safe ingredients. ## Related on Trend Hunter - [Advanced Redness-Soothing Serums](https://www.trendhunter.com/trends/redness-soothing-serum.md) - [Azelaic Acid-Powered Skin Treatments](https://www.trendhunter.com/trends/azelaic-acid.md) - [Peptide Wrinkle Solutions](https://www.trendhunter.com/trends/argireline-serum.md) - [Affordable Aging Serums](https://www.trendhunter.com/trends/remedy-for-aging.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [10 Ingredient Exfoliating Serums](https://www.trendhunter.com/trends/aha-exfoliating-serum.md) - [Unique Skin Spot Treatments](https://www.trendhunter.com/trends/powdertocream-concentrate.md) - [Clean Anti-Aging Serums](https://www.trendhunter.com/trends/alphascience-phytic-tc-serum.md) - [Advanced Age Support Serums](https://www.trendhunter.com/trends/retinal-02-emulsion.md)