# Azelaic Acid-Infused Skincare Paula's Choice Debuted the 10% Azelaic Acid Booster for Glowing Skin By Grace Mahas | Published 2019-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/azelaic-acid-booster References: [paulaschoice](https://www.paulaschoice.com/s/paulaschoice_us/10pct-azelaic-acid-booster/775.html?expadvice=ctatest) & [paulaschoice](https://www.paulaschoice.com/s/paulaschoice_us/10pct-azelaic-acid-booster/775.html?expadvice=ctatest) [Paula's Choice](https://www.trendhunter.com/trends/paulas-choice-liquid-exfoliant) recently expanded its collection with the introduction of the new 10% Azelaic Acid Booster. Azelaic Acid is a revolutionary ingredient that recently came to light for its many skin benefits including clarifying uneven tones, brightening your complexion, and reducing outbreaks for [blemish-prone skin](https://www.trendhunter.com/trends/discoloration-serum). The 10% Azelaic Acid Booster boasts a lightweight, cream-gel texture that's oil-free. It works to calm redness while steadily [reducing the appearance of dark spots](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment) for a glowing complexion. You can use this product alone or add it to your moisturizer or serum and it should be applied morning and night for more radiant and younger-looking skin. Consumers can purchase Paula's Choice's 10% Azelaic Acid Booster online for $10 USD. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 7% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Azelaic Acid Skincare:** The rise of Azelaic Acid-infused skincare products cater to consumers seeking to achieve even skin tones through the use of the revolutionary ingredient. - **Oil-free Skincare:** The trend towards oil-free skincare products promotes the need for lightweight options that reduce redness and dark spots without feeling heavy on the skin. - **Customizable Beauty:** The demand for customizable beauty products increases as consumers seek convenience and versatility in their skincare routines. ### Where This Applies - **Beauty & Skincare Industry:** The Beauty & Skincare Industry benefits greatly from the rise in skincare products such as Azelaic Acid-infused options that cater to consumer needs for even skin tones and lightweight formulas. - **E-commerce Industry:** The E-commerce Industry benefits from the shift towards online shopping for beauty products as consumers become accustomed to purchasing skincare items online with ease. - **Customizable Beauty Industry:** The Customizable Beauty Industry sees a rise in demand as consumers seek skincare products with the ability to adapt to their individual needs and preferences. ## Related on Trend Hunter - [Beautifying Acne-Prone Skin Serums](https://www.trendhunter.com/trends/naveen-skin-clearing-serum.md) - [Advanced Redness-Soothing Serums](https://www.trendhunter.com/trends/redness-soothing-serum.md) - [Skincare Product Range Expansions](https://www.trendhunter.com/trends/pauls-choice-expands.md) - [Exfoliant-Centric Gift Sets](https://www.trendhunter.com/trends/paulas-choice-holiday-gift-sets.md) - [Gentle Liquid Exfoliants](https://www.trendhunter.com/trends/paulas-choice-liquid-exfoliant.md) - [Clarifying Exfoliation Toner Pads](https://www.trendhunter.com/trends/2-bha-exfoliating-toner.md) - [Science-Backed Skincare Debuts](https://www.trendhunter.com/trends/paulas-choice-1.md) - [Targeted Hyperpigmentation Treatments](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment.md) - [Honey-Infused Night Serums](https://www.trendhunter.com/trends/honey-glow.md)