# Doll-Inspired Wedding Collections Mattel and Azazie Team Up to Debut a New Pink Wedding Collection By Kanesa D | Published 2024-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/azazie-3 References: [people](https://people.com/mattel-barbie-inspired-wedding-gowns-pink-8607880) & [azazie](https://www.azazie.ca/?gad_source=1&gclid=Cj0KCQjwwMqvBhCtARIsAIXsZpYx1GVNp-Bwr5TxHcbtQWlvIO3biqsjtwdEYOBJzkqQKbbYfdbh57QaAg-EEALw_wcB)  [Mattel](https://www.trendhunter.com/trends/65th-anniversary-barbie-signature-doll-collection) and bridal company [Azazie](https://www.trendhunter.com/trends/barbie-x-azazie) are partnering to release a new collection of wedding gowns and bridal attire inspired by the iconic [Barbie](https://www.trendhunter.com/trends/azazie-4) brand. Embracing the quintessential Barbie aesthetic, the collection prominently features shades of pink, complemented by intricate embellishments such as bows, ruffles, 3-D flowers, lace motifs, corsetry, and meticulous hand beading, all meticulously curated to reflect vintage outfits worn by the doll years prior. Brides-to-be are presented with a diverse selection of silhouettes, including mikado and stretch satin mermaid, column, and A-line styles, while the flower girl collection offers enchanting ensembles that mirror the sophistication of the bridal attire. The new Barbie x Azazie collection is available online, with prices ranging from $79 to $1,149. Image Credit: Azazie ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 93% | Activity: 63% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Merging-fashion-icons:** Opportunity for collaboration between iconic brands to create exclusive collections that blend nostalgia and modern style. - **Personalized-bridal-experiences:** Trend towards offering brides-to-be customizable options and diverse silhouettes for their wedding attire. - **Virtual-shopping-experiences:** Rise of online platforms offering immersive shopping experiences for specialized collections like the Barbie x Azazie line. ### Who This Affects Most - **Fashion-retail:** Disruptive strategies in the retail industry by creating exclusive collaborations that resonate with consumers seeking unique and memorable products. - **Bridal-fashion:** Innovative approaches within the bridal fashion sector by introducing personalized options and diverse styles to cater to modern brides. - **E-commerce:** Shift towards more interactive and engaging online shopping experiences, particularly in the niche market of themed and curated collections like Barbie-inspired wedding attire. ## Related on Trend Hunter - [Iconic Doll-Inspired Formalwear](https://www.trendhunter.com/trends/barbie-x-azazie.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Celebratory Monochromatic Dolls](https://www.trendhunter.com/trends/65th-anniversary-barbie-signature-doll-collection.md) - [Doll-Themed Washable Rugs](https://www.trendhunter.com/trends/barbie-x-ruggable.md) - [Doll-Themed Dog Collections](https://www.trendhunter.com/trends/canada-pooch-x-barbie.md) - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md)