# Celebrity-Backed Party Dresses Azazie and Kendall + Kylie Debut the New Cocktail and Party Dresses By Kanesa D | Published 2023-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/azazie-2 References: [retaildive](https://www.retaildive.com/news/azazie-kendall-kylie-release-cocktail-dress-collection/642925/) & [azazie](https://www.azazie.ca/) The direct-to-consumer bridal company [Azazie](https://www.trendhunter.com/trends/azazie-4) and the [Kendall + Kylie](https://www.trendhunter.com/trends/champagne-era) brand have joined up to launch a range of party and cocktail dresses. The dress collection arrives in sizes XS to XL and comprises cut-out dresses, lace silhouettes, and mini-dresses. Previously, the Azazie brand released a series of shapewear to mark its expansion out of bridal apparel, and it has also worked with the Kendall + Kylie brand for its bridesmaid collection. “Azazie has always attracted a younger customer because of the nature of being in the bridal business and because we are digitally savvy,” a spokesperson explained. “Teaming up with the Kendall + Kylie brand has only amplified and validated our presence among the younger consumer.” Image Credit: Azazie ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 26% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Celebrity-backed Party Dresses:** Collaborations between bridal and fashion companies to offer a range of party and cocktail dresses in a wider range of sizes, suitable for a younger demographic. - **Direct-to-consumer Bridal Apparel:** Bridal companies expanding into other apparel categories and branching out of traditional bridal wear to target a wider audience. - **Digitally Savvy Brands:** Brands that leverage technology to attract a younger demographic and provide a more seamless shopping experience. ### Who This Affects Most - **Bridal and Wedding Industry:** Bridal companies collaborating with high-profile fashion brands or expanding their portfolio to cater to consumer demand and reach a wider audience. - **Fashion and Apparel Industry:** Collaborations between different fashion brands and companies to expand their offerings and increase their market share with innovative designs and new products. - **E-commerce and Online Retail Industry:** Direct-to-consumer brands leveraging e-commerce platforms and their digital-savviness for business growth, reach new consumers, and offer a more seamless shopping experience. ## Related on Trend Hunter - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Iconic Doll-Inspired Formalwear](https://www.trendhunter.com/trends/barbie-x-azazie.md) - [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md)