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# Ayurvedic Tea Collections
Tetley's 'Ayurvedic Balance' Trio is Designed for the Three "Doshas"

By Laura McQuarrie | Published 2016-12-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ayurvedic-tea
References: [tataglobalbeverages](http://www.tataglobalbeverages.com/media/news/detailed-news/2016/10/21/add-balance-to-life-with-tetley-s-new-ayurvedic-range-in-canada) & [Tetley](http://Tetley.ca/findyourbalance)

[Ayurvedic tea blends](https://www.trendhunter.com/trends/stress-ease-teas) have been used by people for thousands of years, but [Tetley](https://www.trendhunter.com/trends/live-tea-collection) tea is now stirring up new interest in the 5,000-year-old sister science to yoga.

Ayurveda is a system of medicine and holistic healing that emphasizes the balancing of the mind, body and spirit. To do so, each person is recognized as having one of three dominant mind-body types, known as Doshas, which include Vata, Pitta, and Kapha. Each Dosha expresses a unique set of physical, emotional and mental characteristics. For instance, those who might identify as having a high level of the Vata Dosha might describe themselves as always on the go, highly energetic and creative.

Tetley's Ayurvedic Balance collection includes three [herbal tea blends](https://www.trendhunter.com/trends/yogi-teas) for the Vata, Pitta and Kapha constituents. To help people find the best tea for them, Tetley put together an online tool to determine one's dominant Dosha.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 12% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Ayurveda-inspired Products:** Businesses can create products inspired by Ayurveda principles to cater to consumers' growing interest in holistic healing and alternative medicine.
- **Personalized Products:** Companies can leverage online tools to create personalized products for their customers based on their unique mind-body type, as Tetley did with its Ayurvedic Balance tea collection.
- **Mind-body Wellness:** Businesses across various industries can incorporate Ayurvedic principles into products and services to tap into the growing demand for mind-body wellness practices.

### Industries Being Reshaped

- **Tea Industry:** Tea companies can tap into the Ayurvedic tea trend by creating unique blends that cater to each Dosha and promoting them as part of a holistic wellness routine.
- **Personalized Nutrition:** Nutrition companies can leverage consumers' growing interest in personalized nutrition plans by creating personalized meal plans and supplements based on their Dosha type.
- **Beauty Industry:** Beauty companies can explore Ayurvedic principles to create personalized skincare and haircare products that cater to each Dosha and emphasize holistic wellness.

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