# Plant-Based Ayurvedic Haircare Fable & Mane Makes Haircare Inspired by Beauty Fables & Rituals By Laura McQuarrie | Published 2020-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ayurvedic-haircare References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Ayurvedicinspired_hair_care_brand_Fable__Mane_makes_debut/163926) & [fableandmane](http://www.fableandmane.com) [Fable & Mane](https://www.trendhunter.com/trends/grapefruit-goats-milk-soap) is a new brand that's introducing itself with the HoliRoots Ritual collection, an [Ayurvedic haircare system](https://www.trendhunter.com/trends/ayurvedic-skincare-brand) that uses authentic Indian plant extracts, native herbs and spices. The shampoo, conditioner, [hair mask and hair oil](https://www.trendhunter.com/trends/hair-masques) were inspired by the founders’ Indian roots and incorporate ingredients like tiger herb, coconut creme, turmeric, banana and mango seed butter. The vegan and cruelty-free high-performance formulas for all hair types are also luxuriously scented with notes of tiger orchid and Indian jasmine sambac. As well as drawing inspiration from centuries-old beauty rituals and ingredients that have been revered for just as long, Fable & Mane also references fables. With its debut collection, Fable & Mane launched the Fable Fund, which helps to support wildlife charities that are devoted to protecting endangered big cats. Image Credit: Fable & Mane ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 73% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Haircare:** Opportunity for disrupting traditional haircare industry with environmentally conscious and sustainable plant-based products. - **Ayurvedic Beauty:** Opportunity to introduce ancient Indian beauty practices and ingredients to modern consumers in innovative ways. - **Cause-driven Brands:** Opportunity for brands to align with causes and make social and environmental impact part of their business model. ### Where This Applies - **Beauty:** Beauty industry can learn from Fable & Mane's use of ancient ingredients and create innovative and sustainable products. - **Sustainability:** Opportunity for sustainability-focused companies to expand into the beauty industry and offer eco-friendly alternatives to traditional products. - **Charity and Philanthropy:** Opportunity for companies to integrate social and environmental causes into their business models and make a positive impact. ## Related on Trend Hunter - [Natural Indian Hair Remedies](https://www.trendhunter.com/trends/natural-indian-hair-remedies.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md) - [Holiday Vegan Hair Bundles](https://www.trendhunter.com/trends/icon-1.md) - [Simplified Waterless Haircare](https://www.trendhunter.com/trends/the-root-project.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Holistic Hair Loss Treatments](https://www.trendhunter.com/trends/vama-wellness-1.md) - [Nourishing Pre-Wash Hair Oils](https://www.trendhunter.com/trends/prewash-hair-oil.md) - [Plant-Based Hydrating Haircare](https://www.trendhunter.com/trends/plant-based-hydrating-haircare.md)