# Revitalizing Ayurvedic Drinks Golden Tiger's Ayurveda-Inspired Beverages are Powered by Turmeric By Laura McQuarrie | Published 2019-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ayurvedic-drink References: [bevnet](https://www.bevnet.com/news/2019/elevator-talk-golden-tiger-aims-to-revitalize-americans-with-ayurvedic-medicine) & [drinkgoldentiger](http://www.drinkgoldentiger.com) Golden Tiger's [wellness drinks](https://www.trendhunter.com/trends/balaveda) inspired by Ayurveda are powered by [anti-inflammatory turmeric](https://www.trendhunter.com/trends/pain-punch) and are crafted to help the body with recovery and revitalization. The vegan, plant-based and non-GMO drinks are available in two varieties, the classic Turmeric Limeade and [Green Tea Turmeric Limeade](https://www.trendhunter.com/trends/turmeric-latte-with-probiotics), which has more of a citrus flavor profile to it. According to the brand, "Golden Tiger packs an impressive profile with over 83% of the blend being comprised of a superfood." Some of the key ingredients used in the health-boosting beverages are superfoods like curcumin, the active ingredient in turmeric, antioxidant-packed ginger, plus lemon and lime, which are rich in Vitamin C. Ayurveda, the holistic medicine practice from India, is inspiring a range of products to help people uplevel their mind-body well-being. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Ayurvedic-inspired Drinks:** Brands can create Ayurvedic-inspired wellness drinks that incorporate superfoods to appeal to health-conscious consumers. - **Superfood Beverages:** There is a disruptive innovation opportunity in creating beverages that are predominantly made with superfoods to offer additional health benefits. - **Holistic Beverages:** Brands can create holistic beverages that offer more than just flavor, but also promote well-being through the use of natural, health-boosting ingredients. ### Industries Being Reshaped - **Beverage Manufacturing:** Beverage manufacturers can create Ayurvedic-inspired drinks that differentiate them from other brands and appeal to health-conscious consumers. - **Wellness Industry:** The wellness industry can incorporate more Ayurvedic-inspired products and superfoods into their offerings, creating holistic solutions for consumers. - **Natural Health Products Industry:** Brands in the natural health products industry can expand their product line to include Ayurveda-inspired drinks that use superfoods and natural ingredients to promote health and wellness. ## Related on Trend Hunter - [Tumeric-Based Hibiscus Lemonades](https://www.trendhunter.com/trends/golden-tiger.md) - [Anti-Inflammatory Hibiscus Drinks](https://www.trendhunter.com/trends/sparkling-turmeric-hibiscus-lemonade.md) - [Immune-Boosting Canned Lemonades](https://www.trendhunter.com/trends/golden-tiger-turmeric-lemonades.md) - [Powerful Turmeric Latte Ranges](https://www.trendhunter.com/trends/turmeric-latte-mix1.md) - [Health-Optimizing Spice Blends](https://www.trendhunter.com/trends/goldynglow.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Anti-Inflammatory Turmeric Shots](https://www.trendhunter.com/trends/unrooted.md) - [Turmeric-Infused Chai Teas](https://www.trendhunter.com/trends/tulsi-turmeric-chai.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md)