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# Posture-Correcting Olive Chairs
HUMAN MADE Taps ayur chair for Another Furniture Collaboration

By Kanesa D | Published 2023-05-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/ayur-chair-2
References: [hypebeast](https://hypebeast.com/2023/5/human-made-ayur-chair-second-collaboration-release-info) & [humanmade.jp](https://humanmade.jp/products/xx25gd017)

![Posture-Correcting Olive Chairs](https://cdn.trendhunterstatic.com/thumbs/506/ayur-chair-2.jpeg)

[HUMAN MADE](https://www.trendhunter.com/trends/ayur-chair-1) and ayur chair are set to collaborate once again, rekindling their partnership with a fresh product. ayur chair embodies the philosophy of "sitting on your ischium bones." Their products are meticulously designed to alleviate lower back tension, simultaneously enhancing the user's posture and concentration.

Similar to its predecessor, the Ayur Stool, the latest variant faithfully emulates the stools employed by [NIGO](https://www.trendhunter.com/trends/human-made1) in his offices and workshops. Notably, it boasts an [integrated T-shaped backrest](https://www.trendhunter.com/trends/dynamic-spinecare) adorned with the recognizable HUMAN MADE logo at the rear, resembling a tabi-style shoe.

The new collaborative furniture piece will be available on HUMAN MADE and ayur chair's websites starting June 3 at 11 a.m. JST or June 2 at 10 p.m. EDT.

Image Credit: HUMAN MADE, [hypebeast](https://hypebeast.com/2023/5/human-made-ayur-chair-second-collaboration-release-info), [humanmade.jp](https://humanmade.jp/products/xx25gd017)

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 20% | Activity: 16% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture)

## Key Themes

### What's Driving This Trend

- **Posture-correcting Furniture:** Furniture designed to alleviate lower back tension and enhance a user's posture and concentration is a growing trend in the furniture industry.
- **Collaborative Furniture Design:** Collaborations between furniture companies are trending as a way to create unique and innovative products.
- **Integrated Branding in Furniture:** Integrating branding into furniture design is gaining popularity as a way to create unique and recognizable products.

### Who This Affects Most

- **Furniture:** The furniture industry can take advantage of the growing trend in posture-correcting and collaborative design to create new and innovative products.
- **Design:** The design industry can collaborate with furniture companies to create unique and innovative products that incorporate branding and innovative feature.
- **Health and Wellness:** The health and wellness industry can benefit from the trend towards posture-correcting furniture by partnering with furniture companies to create products that promote good posture and comfort.

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