# Cellular Repair Skincare Ayucell's Serum and Moisturizer are Infused with NR By Laura McQuarrie | Published 2024-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ayucell References: [streetinsider](https://www.streetinsider.com/IssueWire/Introducing+New+NAD+Anti-Aging+Skincare/23185427.html) & [nadiaskin](https://nadiaskin.com/)  [Ayucell](https://www.trendhunter.com/trends/ayucell-anti-aging) is introducing itself to the world as the first company to infuse skincare products with Nicotinamide Riboside (NR,) a precursor to NAD+ and a co-enzyme for cells to produce energy. Research-backed NR is revered for its high anti-oxidative effect and ability to [stimulate collagen production](https://www.trendhunter.com/trends/naolys), and Ayucell makes renewal at the cellular level accessible to the average consumer. "Many anti-aging products are in the market, and most generate limited benefits. We are thrilled to introduce Ayucell to bring remarkable results to those who seek anti-aging benefits," says Perry Ha, co-founder and chairman of Ayucell. The brand's [serum and moisturizing cream](https://www.trendhunter.com/trends/regenerative-skincare-serum) are the first to tap into the power of NR, along with pure and potent, natural ingredients such as botanical extracts, vitamins and antioxidants. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 63% | Activity: 77% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Nr-infused Skincare Products:** Innovative skincare products infused with Nicotinamide Riboside (NR) are disrupting the anti-aging market by providing high anti-oxidative effects and efficient collagen production stimulation. - **Cellular Renewal Solutions:** Companies like Ayucell are pioneering cellular renewal solutions that leverage research-backed ingredients like NR to deliver tangible anti-aging benefits to consumers. - **Natural Ingredient Emphasis:** The emphasis on pure and potent natural ingredients, combined with NR, is transforming the skincare industry by offering accessible and effective anti-aging solutions. ### Who This Affects Most - **Skincare Industry:** The skincare industry is ripe for disruption with the introduction of NR-infused products that offer advanced anti-aging benefits through cellular energy stimulation and collagen production. - **Beauty and Personal Care:** Innovation within the beauty and personal care sector is evident as companies explore the integration of research-backed ingredients like NR to provide consumers with transformative skincare solutions. - **Health and Wellness:** The health and wellness industry is witnessing a shift towards cellular renewal solutions that incorporate natural, high-performance ingredients like NR to enhance anti-aging effects and overall skin health. ## Related on Trend Hunter - [First-of-its-Kind Skincare Lines](https://www.trendhunter.com/trends/ayucell-anti-aging.md) - [Cellular Biochemistry-Focused Skincare](https://www.trendhunter.com/trends/nad-face-cream.md) - [Cellular Rejuvenation Serums](https://www.trendhunter.com/trends/neuvian-skincare.md) - [Skin Cell Renewal Treaments](https://www.trendhunter.com/trends/nad-cell-energizing-treatment.md) - [Next-Gen Cellular Skincare](https://www.trendhunter.com/trends/celavive.md) - [NAD+ Support Systems](https://www.trendhunter.com/trends/arbonne-intelligence-nad.md) - [Mass-Market Epigenetic Serums](https://www.trendhunter.com/trends/cellular-epigenetics-rejuvenating-serum.md) - [Skincare-Focused Innovation Labs](https://www.trendhunter.com/trends/skincare-innovation-lab.md) - [NAD+ Supplement Solutions](https://www.trendhunter.com/trends/tru-niagen-1.md)