# Darkly Distressed Spreads Ayten Alpun Shoots for Marie Claire Turkey January 2011 By Peter Vallas | Published 2011-01-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/ayten-alpun References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/after-the-party-9-photos) & [marieclaire](http://www.marieclaire.com/) Ayten Alpun's latest [photo series](https://www.trendhunter.com/trends/alessandro-micheles) for the Marie Claire Turkey January 2011 issue features model Kira Mazura in an abandoned house. Wearing [stunning couture](https://www.trendhunter.com/trends/chanel-spring-summer-2026), Mazura makes the 'After The Party' spread come to life. The contrast between the haggard home and the magnificent model makes the feature a pleasure to look at. 'After The Party is a marvelous photo-shoot combining destroyed architecture and an alluring model. Take a sneak peek at the Marie Claire Turkey January 2011 edition in the gallery. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 85% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Abandoned Aesthetics:** There is opportunity to disrupt the fashion and photography industries by focusing on showcasing beauty in abandoned or distressed settings. - **Contrast Couture:** Fashion designers and photographers can disrupt the industry by experimenting with the contrast between high fashion and run-down settings. - **Fashion in Decay:** A trend can be created around showcasing fashion in abandoned or decaying settings, potentially ushering in a new era for fashion shoots and advertising. ### Who This Affects Most - **Fashion:** Designers can utilize distressed environments as the backdrop for their clothing to create a new and edgy brand image. - **Photography:** Photographers can experiment with showcasing fashion and beauty in abandoned or distressed settings to create new and unique visual experiences for their clients. - **Marketing and Advertising:** Advertisers can disrupt the industry by utilizing distressed environments to create a new and edgy marketing campaign for their products. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)