# Argentina-Inspired Beauty Brands AYRES Beauty is Influenced by the Dynamic Culture of Buenos Aires By Amy Duong | Published 2020-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ayres References: [ayresbeauty](https://ayresbeauty.com/) AYRES Beauty draws inspiration from the bold Buenos Aires streets, bars, and women, evoking a sophisticated influence that is true to Europe. The brand is passionate about its Latin roots and the name of the brand itself is a reference to 'Buenos Ayres,' which is the traditional Spanish name of the city. Alejandro started the brand after being heavily inspired by his experience in the beauty industry -- having worked with Kenzo, [Estee Lauder](https://www.trendhunter.com/trends/heathrow-airport), and [Givenchy Perfums](https://www.trendhunter.com/trends/mask-fit-red-cushion). He took his journey and translated that in an all-natural body care collection that incorporates pure essential oils. The natural aromatherapy brand came into fruition when Alejandro was on a business trip to Argentina and heard a Tango called '[Perfume](https://www.trendhunter.com/trends/tart-cherry-hair-perfume).' Image Credit: AYRES ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Latin-inspired Beauty Products:** There is a growing demand for beauty products that incorporate the bold and passionate culture of Latin America, presenting an opportunity for companies to create new and unique product lines. - **All-natural Aromatherapy:** Consumers are increasingly interested in all-natural, organic solutions for their beauty and wellness routines, leading to an opportunity for companies to innovate and create effective and luxurious aromatherapy products - **Ethnic Influenced Branding:** Brands that incorporate their ethnic roots into their branding, such as AYRES Beauty's use of Buenos Aires inspired imagery and naming, are tapping into a market of consumers who want to feel connected to their roots and heritage. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry can leverage the trends of Latin-inspired beauty and all-natural aromatherapy by creating new product lines that incorporate the culture and organic ingredients. - **Wellness:** The wellness industry can benefit from the trend of all-natural aromatherapy by creating innovative and effective products or services that incorporate the therapeutic benefits of essential oils. - **Marketing and Advertising:** Marketing and advertising industries can take advantage of the trend of ethnic influenced branding by developing campaigns that highlight a brand's cultural roots and connect with consumers who identify with those roots. ## Related on Trend Hunter - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Heritage-Inspired Skincare](https://www.trendhunter.com/trends/setu-personal-care.md) - [Globally Inspired Fragrances](https://www.trendhunter.com/trends/origen-fragrances.md) - [Made-in-Italy Haircare](https://www.trendhunter.com/trends/aeterna.md) - [Fragrance Collection Debuts](https://www.trendhunter.com/trends/gente-beautys-new-fragrance-collection.md) - [Mexican-Inspired Body Rituals](https://www.trendhunter.com/trends/santu.md) - [Natural Wellness Product Ranges](https://www.trendhunter.com/trends/alevan-botanica.md) - [Heritage-Inspired Body Products](https://www.trendhunter.com/trends/santu-beauty.md) - [Mexican Aromatherapy Candles](https://www.trendhunter.com/trends/santu-beauty-candles.md)