# Home-Trial Denim The Ayr Home Try On Program Will Ship You a Pair of Jeans to Test Out By Rebecca Byers | Published 2015-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ayr-home-try-on References: [fashionista](http://fashionista.com/2015/03/ayr-home-try-on) & [ayr](https://ayr.com/hometryon) Possibly having drawn inspiration from Warby Parker, the Ayr Home Try On program will ship customers a pair of their infamous [skinny jeans](https://www.trendhunter.com/trends/torrid-jeans-for-life) for a one-week trial for a minimal cost of $1. If the individual likes the jeans, they can keep them and will be billed; if they don't, they can ship the denim back free of charge. The innovative program from the [primarily online denim retailer](https://www.trendhunter.com/trends/levis-jeans-fit-guide) is a clever marketing scheme that will likely help them expand their customer base and build a following. Similar to that of Warby Parker's, Ayr's products are relatively expensive and can be considered investment pieces. With the jeans retailing for $175, it's likely potential customers will want the chance to test out the jeans, so this program could mean a lot for reaching customers who aren't near any [physical retail locations](https://www.trendhunter.com/trends/mobile-tryon-tour) that carry the denim. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Home-trial Programs:** Online retailers should establish home-trial programs to allow customers to test out their products for a short period and pay only if they keep it. - **Investment Pieces:** With the growing popularity of luxury goods, there is a market opportunity for investment pieces that have a higher price point and are of high quality. - **Hybrid Business Model:** Companies that have both an online and physical presence can reach a wider customer base by implementing a hybrid business model. ### Sectors Adopting This - **Online Retail:** The online retail industry should develop creative and innovative marketing strategies such as home-trial programs to attract customers and expand their business. - **Fashion:** The fashion industry can benefit from the increasing demand for high-quality investment pieces that are worth the higher price point. - **E-commerce:** E-commerce businesses should explore a hybrid business model to reach customers who prefer shopping in physical locations and those who like to shop online. ## Related on Trend Hunter - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [Virtual Try-On Services](https://www.trendhunter.com/trends/virtual-tryon-service.md) - [Try-On E-Commerce Solutions](https://www.trendhunter.com/trends/zero10.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/yeah-sure.md) - [Fit-Finding Denim Apps](https://www.trendhunter.com/trends/perfect-pair-of-jeans.md) - [Instant Virtual Fitting Tools](https://www.trendhunter.com/trends/heybeauty-ai-tryon-copilot.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md)