# Ghanaian Pepper Sauces Ayo West African Foods' Shito Sauce Can be Paired with Grilled Meat or Fish By Jana Pijak | Published 2023-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ayo-west-african-foods References: [ayo-foods](https://ayo-foods.com/products/shito-sauce)  Ayo West African Foods was born out of a desire for more inclusive culinary experiences and was founded in 2020 by Perteet and Fred, a husband and wife team. In addition to offering frozen meals and appetizers, its Shito Sauce is a fan favorite and draws inspiration from Ghana's traditional cuisine. Shito Sauce, named after "pepper" is a beloved staple in Ghanaian households, and boasts a rich, smoky, and savory flavor profile that combines [hot peppers](https://www.trendhunter.com/trends/tangy-hot-sauce), caramelized onions, tomatoes, herbs, and a [seafood base](https://www.trendhunter.com/trends/pepper-jelly-sauce). Versatile and delicious, Shito Sauce can be paired with grilled meat, fish, rice and bean dishes, pizza, cheese and more. The sauce is made through a [slow cooking process](https://www.trendhunter.com/trends/ottolenghi-sauces) and features no artificial fillers, flavors, or preservatives. It is also crafted with whole-food plant proteins and antibiotic and hormone-free meats. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 42% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Culinary Experiences:** Creating food products that cater to a diverse range of cultures and traditions to provide more inclusive culinary experiences. - **Authentic Ethnic Sauces:** Developing sauces that draw inspiration from traditional cuisines to offer authentic flavors and taste experiences. - **Clean Label and Whole-food Ingredients:** Utilizing natural and whole-food plant proteins, as well as antibiotic and hormone-free meats, to create sauces with clean label ingredients. ### Where This Applies - **Food and Beverage:** Exploring new opportunities in the food and beverage industry to offer diverse and authentic culinary experiences. - **Frozen Food:** Innovating within the frozen food industry by introducing sauces and meals that cater to different cultural tastes and preferences. - **Ethnic Cuisine:** Providing a range of products and ingredients in the ethnic cuisine industry that align with the demand for authentic flavors and clean label options. ## Related on Trend Hunter - [Summery Plant-Powered Stews](https://www.trendhunter.com/trends/aboboi.md) - [Peruvian Pepper Hot Sauces](https://www.trendhunter.com/trends/tari.md) - [Piquant Middle Eastern Sauces](https://www.trendhunter.com/trends/spicy-red-pepper-sauce.md) - [Singaporean Cuisine Sauces](https://www.trendhunter.com/trends/giga-chilli-sauce.md) - [Peruvian Chile Hot Sauces](https://www.trendhunter.com/trends/mccormick-aji-amarillo-hot-sauce.md) - [Quick-Prep African Stews](https://www.trendhunter.com/trends/adun.md) - [Tangy Hot Sauces](https://www.trendhunter.com/trends/tangy-hot-sauce.md) - [Smoked Pepper Hot Sauce](https://www.trendhunter.com/trends/brindisa.md) - [Chef-Approved Cooking Sauces](https://www.trendhunter.com/trends/ottolenghi-sauces.md)