# Distressed Androgynous Editorials Aymeline Valade by Hedi Slimane for Vogue China is Dark By Erin Fox | Published 2012-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aymeline-valade-by-hedi-slimane References: [latestfashioneditorials](http://www.latestfashioneditorials.com/aymeline-valade-by-hedi-slimane-for-vogue-china-november-2012) & [vogue.cn](http://www.vogue.com.cn/) [Vogue](https://www.trendhunter.com/trends/no-rules-club) China has enlisted the most talked about and controversial designer of the year to photograph its November 2012 centerfolds; the Aymeline Valade by Hedi Slimane photoshoot embodies a dark and destructive emotion. The [monochromatic photo shoot](https://www.trendhunter.com/trends/jiyongkim-fw25) by the new [Saint Laurent Paris](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent) creative director completely embodies the vibe from his Spring 2013 collection. The photo shoot captures a beautiful androgynous aura around model Aymeline Valade, who wears sleek leathers, soft silks and draping gowns. The hair and makeup for the shoot are messy in nature and lend a hand to the seductive nature of the editorial shoot. Hedi Slimane does a beautiful job at capturing these images and easily shows his versatile nature in both fashion and photography. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Androgynous Fashion:** The trend of androgynous fashion could be applied to various industries to incorporate gender-neutral clothing lines that cater to wider audience. - **Dark Photography:** The trend of dark photography could be used in various industries such as advertising, editorial shoots, and cinematography to create a disruptive and emotional experience. - **Seductive Makeup:** The trend of seductive makeup could be used in various industries such as beauty and cosmetics to create a hypnotizing and attractive look that could alter viewers' perception of beauty. ### Who This Affects Most - **Fashion:** The fashion industry could adopt more gender-neutral clothing lines and explore non-traditional aesthetics and styles that promote inclusivity and diversity. - **Photography:** The photography industry could incorporate emotional and thought-provoking content by adopting the trend of dark photography in their shoots and projects. - **Beauty and Cosmetics:** The beauty and cosmetics industry could explore bold and seductive makeup looks that challenge traditional beauty standards and empower individuals to embrace their unique styles and personalities. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)