# Outdoorsy Hippie Lookbooks The AXS Folk Technology Lookbook Favors a Retro Aesthetic By Vasiliki Marapas | Published 2014-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/axs-folk-technology References: [highsnobiety](http://www.highsnobiety.com/2014/09/18/axs-folk-technology-fall-winter-2014-lookbook/) & [axsfolktechnology](http://axsfolktechnology.com/) The latest AXS Folk Technology lookbook for the Fall/Winter 2014 season once again features [retro outerwear](https://www.trendhunter.com/trends/asos-inspired-by). Comprised of fleece sweaters, [hiking pants](https://www.trendhunter.com/trends/hiking-essentials) and pullover anoraks, the collection is perfect for exploring the wilderness. Or, as they sometimes refer to it, "camping." The collection, which is available at UK retailer Oi Polloi, among others, mostly sticks to an [earthy color palette](https://www.trendhunter.com/trends/daiwa-pier39-fw25) that's ideal for camouflage. Or, you know, fall. Just like the brand itself, the lookbook is a little off-kilter, a tad strange, but in a completely endearing way. If you're interested in recreating the 1960s with your wardrobe, specifically in the outdoorsy sense, then the AXS Folk Technology Fall/Winter 2014 collection is worth a browse -- there's nothing out there quite like it. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 37% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Retro Outerwear:** Opportunity for disruptive innovation in creating modern versions of vintage outdoor clothing. - **Earthy Color Palette:** Opportunity for disruptive innovation in developing sustainable and eco-friendly dyes for outdoor apparel. - **Off-kilter Lookbooks:** Opportunity for disruptive innovation in creating unconventional and memorable lookbooks for fashion brands. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation in the design and production of retro-inspired outdoor clothing. - **Outdoor Apparel:** Opportunity for disruptive innovation in sustainable and eco-friendly materials for outdoor clothing. - **Marketing and Advertising:** Opportunity for disruptive innovation in unconventional and creative lookbooks for fashion brands. ## Related on Trend Hunter - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Heritage-Inspired Outdoor Apparel](https://www.trendhunter.com/trends/kathmandus-aw25-heritage-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)