# Deceptive Timepieces The Axis Alarm Clock Deceptively Looks Like a Watch By Matt Ho | Published 2011-01-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/axis-alarm-clock References: [gadgetsin](http://gadgetsin.com/wristwatch-shaped-axis-alarm-clock.htm) & [iloveuma](http://www.iloveuma.com/axisalarmclock.aspx) By looking at the picture in the gallery, you may think that the Axis Alarm Clock is just another designer watch. However, this timepiece is in reality a gigantic [alarm clock](https://www.trendhunter.com/trends/ahmed-rashad) that deceptively looks like a watch. Its [minimalist design](https://www.trendhunter.com/trends/trace-line) reflects its functions because it really is just your standard wake-up call that runs on AA batteries. The Axis Alarm Clock is available for sale at [Urban Materials](https://www.trendhunter.com/trends/urban-revivo-1) + Accessories Online. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Disguised Products:** The Axis Alarm Clock demonstrates the trend of disguising products as something else to create surprise and novelty for consumers. - **Minimalist Design:** The minimalist design of the Axis Alarm Clock showcases the trend of simplicity and functionality in product design. - **Unexpected Functions:** The deceptive appearance of the Axis Alarm Clock highlights the trend of incorporating unexpected functions into everyday objects. ### Sectors Adopting This - **Home Decor:** The Axis Alarm Clock presents an opportunity for the home decor industry to create unique and surprising pieces that blend functionality and aesthetics. - **Fashion Accessories:** The disguised design of the Axis Alarm Clock suggests an opportunity for the fashion accessories industry to develop innovative and unconventional timepieces. - **Gifts and Novelties:** The deceptive nature of the Axis Alarm Clock offers the gifts and novelties industry a chance to offer playful and unexpected products that surprise and delight customers. ## Related on Trend Hunter - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Minimal Sleek Rubberized Clocks](https://www.trendhunter.com/trends/flip-alarm-clock.md) - [Minimal Global Desk-Side Clocks](https://www.trendhunter.com/trends/world-clock-1.md) - [Reimagined Modern Pendulum Clocks](https://www.trendhunter.com/trends/heng-alarm.md) - [Digital Personality Alarm Clocks](https://www.trendhunter.com/trends/alarm-oclock.md) - [Vintage Watch-Adapted Desk Clocks](https://www.trendhunter.com/trends/a158w.md) - [Connected Simplicity-Focused Clocks](https://www.trendhunter.com/trends/smart-rubiks-cube-clock.md) - [Grenade-Inspired Table Clocks](https://www.trendhunter.com/trends/lepe-1839.md) - [Opulent Armory Clock Designs](https://www.trendhunter.com/trends/lepe-1839-grenade-clock.md)