# Tree Resin-Made Spirits The World's First Mastiha Spirit Brand Axia Launches in the U.K. By Niko Pajkovic | Published 2021-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/axia References: [drinksint](https://drinksint.com/news/fullstory.php/aid/9807/Mastiha_brand_Axia_launches_in_the_UK.html) & [axiaspirit](https://axiaspirit.com/)  Axia, the world's first extra-dry Mastiha spirit brand, has officially launched in the United Kingdom before being rolled out in Greece and the United States. Created by Bacardi family member Adrian Clarke, and fifth-generation ouzo distiller Nikos Kalogiannis, the new specialty liquid aims to shake up the spirit industry by introducing an all-new drinking experience. Mastiha is a spirit made from the resin of mastiha trees, which are found on the Greek island of Chios. The trees deliver a unique botanical that produces floral, pine, and citrus flavors. “Axia offers a novel experience, a [new spirit category](https://www.trendhunter.com/trends/single-malt-gin) that invites bartenders to taste, experiment, and explore this extraordinary liquid," said Tony Chvala, chief executive at Axia Spirit. The new twice-distilled spirit is bottled at a 40% ABV and is available at [Master of Malt](https://www.trendhunter.com/trends/Amsterdam-Craft-Gin-Company) and [The Whisky Exchange](https://www.trendhunter.com/trends/the-summer-solstice-release). Image Credit: Axia ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 22% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Tree Resin-based Spirits:** Exploring the potential of using resin as the base material for spirits to create unique flavors and redefine the spirit industry. - **Novel Spirit Categories:** Creating new categories of spirits using unique plant-based ingredients. - **Sustainable and Local Ingredient Sourcing:** The trend of sourcing local ingredients with sustainable practices to create environmentally responsible spirits. ### Who This Affects Most - **Craft Distilling Industry:** Opportunity for craft distillers to experiment with new ingredients to create unique spirit lines. - **Beverage Industry:** Potential for established beverage companies to invest in innovative spirit ventures that cater to consumers looking for novel drinking experiences. - **Sustainable Agriculture Industry:** Opportunity for sustainable agriculture industries to explore unique plant-based ingredients for use in the spirits industry. ## Related on Trend Hunter - [Greek-Inspired Ready-To-Drink Cocktails](https://www.trendhunter.com/trends/dosi-dosi.md) - [Adaptogen-Infused Alcohol-Free Cocktails](https://www.trendhunter.com/trends/alcoholfree-cocktail.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Low ABV Distilled Spirits](https://www.trendhunter.com/trends/sylva-1.md) - [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md) - [Coastal-Inspired Alcohol-Free Spirits](https://www.trendhunter.com/trends/pentire-coastal-spritz.md) - [Botanical-Based Mood-Enhancing Spirits](https://www.trendhunter.com/trends/moodenhancing-spirits.md) - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/mini-60ml-bottles.md) - [Versatile Alcohol-Free Spirits](https://www.trendhunter.com/trends/atopia-nonalcoholic-spirits.md)