# Dream-Like Body Spray Ads Axe's Burn Out Ad Takes Viewers on a Whimsical Laundromat Adventure By Ell Smith | Published 2018-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/axes-burn-out References: [adage](https://adage.com/creativity/work/axe-burn-out/946856) & [axe](https://www.axe.com/ca/en/home.html) Dream-Like Body Spray Ads -- Axe's Burn Out ad Takes Viewers on a whimsical laundromat adventure Axe is continuing to target teenage boys in its 'Burn Out' ad and tapped a 22-year old Dutch DJ and influencer to do so. In its latest campaign a laundromat doubles as a portal to a dream-like world. The ad is set to the tune of 'Burn Out,' an energetic new song from the DJ, Martin Garrix, who makes a cameo in the final scene. In the ad, a teenage boy is attempting to impress a girl at the laundromat and while he's shy at first, his confidence quickly builds upon a simple application of Axe's body spray. The boy then travels through the laundry machine and is launched into a series of whimsical worlds. In each world, he searches for the girl from the laundromat. By the end of the four-minute ad, the boy finds the courage to say hello to the girl. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Opportunity for advertisers to create immersive ad experiences that transport viewers to dream-like worlds. - **Influencer Marketing:** Collaboration with popular influencers can help brands effectively target and engage their desired audience. - **Music Integration:** Integrating music into ad campaigns can help create emotional connections and enhance the overall viewer experience. ### Who This Affects Most - **Personal Care Products:** Brands can leverage immersive ads to showcase the benefits of their body spray products in a captivating way. - **Fashion and Apparel:** This trend presents an opportunity for clothing brands to create engaging narratives and showcase their products within dream-like settings. - **Entertainment Industry:** Collaborating with musicians and incorporating their music in ads can provide unique storytelling opportunities for film studios, streaming platforms, and music labels. ## Related on Trend Hunter - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md)