# Coffee Table Book-Burners Axel Schaefer's Fireplace/Coffee Table Illuminates Living Rooms By Brian G Randles | Published 2009-09-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/axel-schaefer-fireplace-coffee-table References: [coroflot](http://www.coroflot.com/public/individual_file.asp?individual_id=283825&portfolio_id=2701508&) Coffee table books everywhere need to run for the bookshelves. The new fireplace/coffee table hybrid, designed by Axel Schaefer, is here to light a fire under your day-to-day conversation. Axel Schaefer's unique design makes the coffee table stand out already, and including a fireplace with the [bio-ethanol, smokeless, odorless flame](https://www.trendhunter.com/trends/le-feu-fires) adds even more to the attractive piece. The innovative table is available in multiple colors and finishes. **Implications** - In light of the recent economic downturn, consumers are looking to save money wherever they can. One of the best ways a company or brand can capitalize on this movement is through the creation of products that serve more than one purpose. By offering a versatile product good for more than one thing, the company appeals to a consumer's pragmatic and economical sense. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 34% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Multipurpose Furniture:** Designing furniture that serves multiple functions allows companies to cater to the pragmatic and economical needs of consumers. - **Innovative Home Decor:** Creating unique and eye-catching home decor items like the fireplace/coffee table hybrid opens up opportunities for disruptive innovation. - **Sustainable Living Solutions:** Developing products that utilize clean and environmentally-friendly technologies, such as bio-ethanol flames, presents opportunities for disruptive innovation in the pursuit of sustainable living. ### Industries Being Reshaped - **Furniture:** The furniture industry can explore new designs and functionalities to meet the demand for multipurpose furniture. - **Home Decor:** The home decor industry can embrace innovative concepts like the fireplace/coffee table hybrid to create captivating products for consumers. - **Sustainable Living:** The sustainable living industry can leverage technologies like bio-ethanol flames to offer eco-friendly solutions for modern homes. ## Related on Trend Hunter - [Bookshelf-Incorporated Coffee Tables](https://www.trendhunter.com/trends/overlap-table.md) - [Mixed-Material Tabletop Fireplaces](https://www.trendhunter.com/trends/brasscene-harmony-flame-fireplace.md) - [Curvaceous Animalistic Coffee Tables](https://www.trendhunter.com/trends/bookpet-coffee-table.md) - [Minimalist Book Storage Tables](https://www.trendhunter.com/trends/pocket-coffee-table.md) - [Artful Coffee Table Concepts](https://www.trendhunter.com/trends/vertushka.md) - [Cooking-Friendly Outdoor Fireplaces](https://www.trendhunter.com/trends/regg-surprise.md) - [Convenient Personal Fireplaces](https://www.trendhunter.com/trends/personal-fireplace1.md) - [Book-Storing Side Tables](https://www.trendhunter.com/trends/bookgroove-bookrack.md) - [Slick Modern Holographic Fireplaces](https://www.trendhunter.com/trends/holographic-fireplace.md)