# Celebratory Grooming Commercials The 'Find Your Magic' Axe Super Bowl Ad Embraces Individuality By Laura McQuarrie | Published 2016-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/axe-super-bowl References: [adweek](http://www.adweek.com/news/advertising-branding/axe-bringing-its-great-find-your-magic-commercial-super-bowl-169249) & [axe](http://www.axe.com/) The Axe Super Bowl commercial this year will be a 30-second [celebration of individuality](https://www.trendhunter.com/trends/adidas-originals-new-campaign). Early on this year, Axe began a new marketing campaign called 'Find Your Magic,' which moves away from presenting its products only as items that act like magnets for women. In this new campaign, a more well-rounded picture of [modern masculinity](https://www.trendhunter.com/trends/premium-collection) is painted with quirky characters who viewers can better identify with. The full 60-second version of the ad will be halved for the Super Bowl 50, but the core message will still remain. So far, this commercial has racked up more than seven million views on [YouTube](https://www.trendhunter.com/trends/whaxe-pack), alongside comments that champion the brand for putting such a positive message forward. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Individuality Embracement:** Celebratory grooming commercials featuring individuals embracing their uniqueness and diversity. - **Well-rounded Presentation:** Marketers moving away from stereotypical messaging to offer a more diverse and well-rounded picture of their products and their users. - **Positive Message Forward:** Growing trend of commercials and marketing campaigns spreading positive messages to consumers. ### Who This Affects Most - **Personal Care Products:** Opportunity for personal care products companies to embrace and celebrate individuality and diversity in their advertising campaigns. - **Marketing and Advertising:** Opportunity for marketing and advertising professionals to create campaigns that promote positive messaging and a more well-rounded presentation of products and their users. - **Fashion Industry:** Opportunity for fashion industry to showcase diverse individuals and styles in their advertising campaigns promoting self-expression and individuality. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Fun-First Self-Care Commercials](https://www.trendhunter.com/trends/uncontain-yourself.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md)