# Spoof Body Spray Ads This Axe Super Bowl Ad Puts Astronauts Over Everything By Jonathon Brown | Published 2013-01-30 | Updated 2013-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/axe-super-bowl-ad References: [examiner](http://www.examiner.com/article/axe-to-premiere-new-commercial-at-super-bowl-xlvii-win-a-trip-to-space) & [youtu.be](http://youtu.be/QGoU3VH7He4) Astronauts reign supreme in this [Axe](https://www.trendhunter.com/trends/fit-check-by-axe) Super Bowl ad was set to debut on Super Bowl Sunday in the third quarter. Like many [Super Bowl commercials](https://www.trendhunter.com/trends/squarespace-2026-super-bowl) nowadays, the ad was released online beforehand and like many [Axe commercials](https://www.trendhunter.com/trends/moist-humor), this ad has a funny trick up its sleeve near the end. A shark attack occurs on a beach so the brave, handsome lifeguard goes running into the ocean. He actually punches the shark until it swims away and he walks back to the shore holding the beautiful woman in his arms. As heroically as it gets, he gazes into her eyes. However, right before the moment of truth, her focus shifts and a ridiculously out of place astronaut comes walking towards her. This ad is for Axe Apollo and is downright ridiculous, but that's the point. Axe continues to throw audiences for a loop with its wacky, off the wall advertising choices. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Astronaut-themed Advertising:** Opportunity for companies to create astronaut-themed advertisements that capture audience attention and stand out from the competition. - **Humorous Advertising Tactics:** Disruptive innovation opportunity for brands to incorporate humor into their advertising campaigns, making them memorable and shareable. - **Pre-release of Super Bowl Commercials:** Potential for brands to generate buzz and maximize exposure by releasing their Super Bowl commercials online prior to the event. ### Industries Being Reshaped - **Personal Care Products:** Innovation opportunity for personal care product companies to create unique and attention-grabbing advertisements, like Axe, to differentiate themselves in the market. - **Advertising Agencies:** Opportunity for advertising agencies to help brands develop creative and unexpected advertising strategies that captivate audiences and create brand recognition. - **Entertainment Industry:** Disruptive innovation opportunity for the entertainment industry to leverage humor and unexpected elements in their advertising campaigns to engage consumers and promote their content. ## Related on Trend Hunter - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)