# Subliminal Body Spray Ads The Axe 'Rise Up' Campaign Will Have You Fooled By Joanne Lam | Published 2010-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/axe-rise-up-campaign References: [adverblog](http://www.adverblog.com/archives/004241.htm) & [theaxeeffect](http://www.theaxeeffect.com) The Axe 'Rise Up' campaign plays a trick on your eyes in this featured video. In the beginning, the French caption tells the audience to simply look at the main character until the very end. Sending a very similar message as its previous ads, the Axe 'Rise Up' campaign is portraying the concept of [attracting the opposite sex](https://www.trendhunter.com/trends/ludeaux-and-ludatrix). In this ad, Axe conveys that their [body spray](https://www.trendhunter.com/trends/lower-body-spray) could attract plenty of girls without you even realizing it. Confused? Check out the video and you'll find out. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Subliminal Advertising:** Explore the use of hidden messages in advertising to influence consumer behavior, creating new opportunities for brands to connect with their audience. - **Sensory Marketing:** Discover the power of engaging multiple senses in marketing campaigns, leveraging scents, visuals, and other sensory cues to create memorable brand experiences. - **Psychological Manipulation:** Learn how brands can tap into subconscious desires and emotions to influence consumer decisions, opening up possibilities for more persuasive marketing strategies. ### Sectors Adopting This - **Consumer Goods:** Consumer goods companies can explore subliminal advertising techniques to differentiate their products and enhance brand loyalty in competitive markets. - **Advertising and Marketing:** The advertising and marketing industry can embrace sensory marketing approaches to create impactful campaigns that resonate with consumers on a deeper level. - **Psychology and Behavioral Sciences:** Incorporating psychological manipulation techniques into marketing tactics can revolutionize how professionals in psychology and behavioral sciences understand consumer behavior. ## Related on Trend Hunter - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md)