# Promiscuous Facebook Apps The Axe Multiple Girlfriends App Promotes The Brand and Your Sex Life By Jamie Danielle Munro | Published 2011-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/axe-multiple-girlfriends-app References: [adverfreak.posterous](http://adverfreak.posterous.com/axe-multiple-girlfriends-app) & [adverblog](http://www.adverblog.com/archives/004541.htm) The [Axe](https://www.trendhunter.com/trends/axe-campaign) Multiple Girlfriends app is the newest form of brand promotion that is relatively cost-free. By clicking on the app, viewers are redirected to the Axe [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) page where they can also download this promiscuous [social media accessory](https://www.trendhunter.com/trends/grindr-right-now). Axe has been using sex to sell its brand image for years so it's not surprising that it has decided to transfer this mentality to the world of Facebook. Basically, the app allows you to display your relationship status as being with one woman -- as well as hundreds of others. If you click on the link of the multiple women with whom your friend is getting down and dirty, you are redirected to the Axe page where you can also download the seductive app. The Axe Multiple Girlfriends app may decrease your popularity with the ladies, but at least the Axe brand is getting a whole lot of lovin'. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 58% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Promiscuous Brand Promotion:** The Axe Multiple Girlfriends app showcases a disruptive innovation opportunity by using promiscuity to promote a brand on social media. - **Sexualized Advertising on Social Media:** The Axe Multiple Girlfriends app highlights a disruptive innovation opportunity by incorporating sexualized content in brand promotions on platforms like Facebook. - **Cost-free Brand Marketing:** The Axe Multiple Girlfriends app demonstrates a disruptive innovation opportunity by utilizing a relatively cost-free method to promote a brand on social media. ### Sectors Adopting This - **Advertising and Marketing:** The Advertising and Marketing industry can explore disruptive innovation opportunities by incorporating provocative and attention-grabbing strategies like the Axe Multiple Girlfriends app. - **Social Media:** The Social Media industry can capitalize on disruptive innovation opportunities by creating platforms for brands to promote themselves through unconventional and attention-grabbing tactics like the Axe Multiple Girlfriends app. - **Personal Care Products:** The Personal Care Products industry can leverage disruptive innovation opportunities by integrating provocative and controversial advertising strategies like the Axe Multiple Girlfriends app to attract attention and build brand recognition. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Playful Dating Experiment Campaigns](https://www.trendhunter.com/trends/swipe-right-for-mayo.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md)