# Undead Romance Commercials The 'Hot Girl vs. Zombie' AXE Halloween Horror Film is Outrageous By Marie | Published 2011-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/axe-halloween-horror-film References: [brandflakesforbreakfast](http://www.brandflakesforbreakfast.com/2011/10/zombies-get-axe.html) & [axe](http://www.axe.ca/) If you hadn't considered body spray as a weapon against the undead when the [zombie apocalypse](https://www.trendhunter.com/trends/zombie-apocalypse-red-bull-infusion) hits, you may want to review your plan of attack -- or at least, that's what the [AXE](https://www.trendhunter.com/trends/fit-check-by-axe) Halloween Horror Film, titled 'Hot Girl vs. Zombie,' would have you believe. Just under 90 seconds, the clip for the men's body spray shows a young woman being attacked in her home by a creature that looks like it was pulled straight out of a George A. Romero zombie classic. In a panic, the woman sprays the ghoul with a can of AXE, which not only tames the beast, but leads the two to hooking up. While it's highly unlikely that even a can of the finest fragrance could lead a woman to become this attracted to a zombie, the AXE Halloween Horror Film does get props for creativity. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Undead-inspired Marketing:** Exploring creative ways to incorporate zombies into advertising campaigns, such as using body spray as a weapon against the undead. - **Unconventional Romance:** Exploring the unconventional theme of romance between humans and zombies in various forms of media and advertising. - **Unexpected Product Applications:** Discovering new and surprising ways to utilize everyday products, like body spray, to solve unusual problems like the zombie apocalypse. ### Sectors Adopting This - **Marketing and Advertising:** Opportunities for agencies and brands to create innovative campaigns that play with unconventional themes and capture attention through unexpected approaches. - **Entertainment:** Creating films, TV shows, and other forms of media that incorporate unique and unexpected storylines, like romantic encounters between humans and zombies. - **Consumer Goods:** Promoting unusual or unexpected uses for everyday products, like body spray, to tap into new markets and appeal to unconventional audiences. ## Related on Trend Hunter - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Catnip-Infused Fragrances](https://www.trendhunter.com/trends/lynx-with-catnip.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md)