# Male Confidence Marketing Campaigns The AXE 'Find Your Magic' Mentorship Program is Empowering By Erica Francis | Published 2016-07-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/axe-find-your-magic References: [axe](http://www.axe.ca) & [instagram](https://www.instagram.com/shanevitalyforan/) The [AXE](https://www.trendhunter.com/trends/fit-check-by-axe) 'Find Your Magic' campaign is bringing a mentorship program to Canada in an effort to encourage men to embrace their individuality. AXE's chosen mentor in Toronto is Shane Vitaly Foran; a fashion designer who founded [men's fashion line](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) 'Vitaly Design' from the ground up. Foran left the corporate world and built his company from the remaining $3000 on his student credit line. Using his expertise and know-how, the Vitaly designer will be paired up with illustrator Ben Johnston to mentor him on business development and garment design while they both collaborate on a new capsule collection for 'Clocks and Colours,' one of Foran's lines. AXE's effort to translate its [marketing campaign](https://www.trendhunter.com/trends/the-hacksmith) into a mentorship program is a great way to show consumers that the company follows through with the ideas it presents through its "Find You Magic" ads. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Male Empowerment Campaigns:** There is a growing trend of male-focused campaigns that aim to empower men to embrace their individuality and achieve their goals. - **Mentorship Programs:** Mentorship programs that connect established professionals with up-and-coming talent are becoming increasingly popular as a way to promote career growth and development. - **Collaborative Capsule Collections:** Brands are partnering with artists and designers to create limited-edition collections that bring together multiple creative perspectives and offer consumers something unique. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from mentorship programs that help emerging designers build their skills and businesses to compete in a crowded market. - **Consumer Goods:** Companies in the consumer goods industry can use male empowerment campaigns to establish a loyal customer base that identifies strongly with their brand values. - **Marketing and Advertising:** Marketing and advertising agencies can offer mentorship programs as a value-added service to clients looking to build their brands and connect with consumers on a deeper level. ## Related on Trend Hunter - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md)