# Chocolate Sexy Axe Dark Temptation Ads Have Gone Guerrilla in the Streets By mediterranean | Published 2008-04-08 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/axe-dark-temptation-guerilla References: [adgabber](http://www.adgabber.com/video/video/show?id=546804:Video:88998) & [irresistivel.net](http://www.irresistivel.net/) A couple of months ago Axe released a funny ad for its **Axe Dark Temptation**. In the TV ad, once the guy sprays himself with Axe Dark Temptation he turns into a chocolate man that the girls just can not resist. They kiss, lick, bite and touch him everywhere he goes. Now, Axe has unleashed a unique companion guerrilla campaign in Sao Paulo, where 40 attractive girls in their lingerie stood around eating [chocolate body parts](https://www.trendhunter.com/trends/valentines-day-chocolates-1) in public places. Watch the hilarious TV spot above before you watch the guerrilla campaign in action. I hope no car accidents happened because of this distraction. Dark chocolate + Hot Girls = Delicious!!! Axe Dark Temptation: Chocolate Man Ad Guerilla Campaign ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Guerrilla Marketing:** The success of Axe's unique companion campaign in Sao Paulo showcases the potential of unconventional and low-cost marketing methods to garner significant attention for a brand. - **Sexualized Advertising:** Axe's use of provocative and sexualized imagery in their advertising suggests the potential for businesses in the fashion, fragrance or beauty industries to explore similar approaches to attract and engage customers. - **Chocolate as a Marketing Tool:** Axe's chocolate-themed advertising campaign demonstrates the potential for businesses in the food and beverage industry to incorporate this popular ingredient in their marketing strategies to differentiate their products and services. ### Who This Affects Most - **Personal Care:** The use of sexualized imagery in Axe's advertising can inspire businesses in the personal care industry to adopt provocative ad campaigns to promote their products. - **Fashion:** The sexually-charged nature of Axe's advertising could prompt businesses in the fashion industry to explore similar advertising techniques to create brand awareness and attract customers. - **Confectionery:** The chocolate-themed Axe campaign shows how companies in the confectionery industry can consider integrating unconventional marketing tactics centered around the use of chocolate as a theme. ## Related on Trend Hunter - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md)