# Yacht Party Commercials The Ad for 'Axe Boat' is a Contest to Chill in a Dirty Sea Vessel By Tiana Reid | Published 2010-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/axe-boat References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/axe-boat-loaded-with-ladies-calls-your-name.html) & [axeboat.es](http://www.axeboat.es/) Axe's commercials and advertisements typically include prepubescent-looking boys who spray themselves with iAxe [body spray](https://www.trendhunter.com/trends/lower-body-spray) and then suddenly get all the hot girls. Well, this commercial for the 'Axe Boat' is along the same line, but this time around, instead of selling a dream, Axe (with the help of the advertising agency [BBH London](https://www.trendhunter.com/trends/now-were-cooking)) is promoting a contest for an actual party yacht -- the Axe Boat. **Implications** - One of the best ways a brand can create a lasting impression on consumers is by investing in [comedic advertising](https://www.trendhunter.com/trends/moist-humor). By creating an ad campaign that consumers find funny, the brand embeds itself in the subconscious of the general public as a company that is playful and memorable. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 65% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Comedic Advertising:** Creating funny ads can leave a lasting impression on consumers, making the brand more memorable. - **Contest Marketing:** Running contests can engage consumers and generate excitement around a brand or product. - **Party Yacht Experiences:** Promoting party yacht experiences can attract attention and interest from consumers seeking unique and memorable experiences. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage comedic ads to create a stronger brand presence and connect with consumers. - **Marketing:** Marketing professionals can explore contest marketing strategies to engage their target audience and generate buzz for their brand. - **Travel and Leisure:** The travel and leisure industry can tap into the demand for unique experiences by promoting party yacht experiences as a luxury vacation option. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md)