<!-- canonical: https://www.trendhunter.com/trends/axe-ai -->
<!-- robots: noindex -->

# AI-Generated Body Sprays
Axe A.I. is Specially Formulated By AI & Marketed with AR

By Laura McQuarrie | Published 2023-01-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/axe-ai
References: [packagingeurope](https://packagingeurope.com/news/artificial-intelligence-and-augmented-reality-freshen-up-mens-fragrance/8800.article)

Axe A.I. (LYNX A.I. in the UK) is a special-edition body spray for men that was made using artificial intelligence. To create this product for Gen Z, the brand worked with specially designed [artificial intelligence to analyze 6,000 perfume ingredients](https://www.trendhunter.com/trends/ai-fragrance-formulator) with 3.5 million potential combinations. Ultimately, a blend of sage, artemisia and mint was settled upon with marine, apple, citrus, woody, amber and moss notes.

To play up the high-tech nature of the [body spray for young men](https://www.trendhunter.com/trends/lynx-sunset-fresh), the brand is using [augmented reality to market the product](https://www.trendhunter.com/trends/ai-focused-fragrance). Packs of the product integrate Zappar’s WebAR technology and a scannable QR code so that consumers can virtually interact with British rapper Aitch for their chance to win an invite to a special house party.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 75% | Activity: 93% | Freshness: 14%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **AI-generated Fragrances:** Opportunity for fragrance industry to leverage AI for creating unique and personalized scents for the modern consumer.
- **AR Marketing:** Augmented reality presents a disruptive opportunity for companies to enhance their marketing strategies and engage with younger audiences.
- **High-tech Personal Care Products:** Innovation opportunities for personal care industries to incorporate cutting-edge technologies such as AI and AR in their product formulations and marketing strategies.

### Where This Applies

- **Fragrance Industry:** The fragrance industry can leverage AI to create unique and personalized scents for the modern consumer, providing a competitive edge in the market.
- **Marketing Industry:** Augmented reality presents a disruptive opportunity for companies to enhance their marketing strategies and engage with younger audiences, offering a unique and immersive experience for consumers.
- **Personal Care Industry:** Incorporating cutting-edge technologies such as AI and AR in product formulations and marketing strategies can provide innovative solutions for achieving a more personalized and high-tech personal care experience.

## Related on Trend Hunter

- [AI-Generated Futuristic Fragrances](https://www.trendhunter.com/trends/lafco.md)
- [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md)
- [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md)
- [AI-Generated Fragrances](https://www.trendhunter.com/trends/artificial-intelligence-by-seven-gates.md)
- [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md)
- [AI-Generated Home Fragrances](https://www.trendhunter.com/trends/aigenerated-fragrance.md)
- [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md)
- [Refined Body Spray Scents](https://www.trendhunter.com/trends/lynx-fine-fragrance-collection.md)
- [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md)